Squareview Times Square

SNA Displays built a trio of 6.6 mm EMPIRE™ Exterior LED video displays mounted to the façade of an upscale boutique hotel, voco Times Square Broadway. The digital-out-of-home (DOOH) network, integrated into the L-shaped superstructure of the 32-story building at 711 7^th Avenue, is known as Squareview®, a flagship Times Square media platform by KEVANI.

The most prominent feature in Squareview’s cascade-style network of screens is a 43’4” tall x 50’5” wide (1,980 x 2,304 pixels) LED spectacular. Above that is a 28’ tall x 49’ wide (1,260 x 2,256) display. The topmost DOOH asset is a double-sided blade sign that protrudes from the building’s façade to reach north and southbound traffic along 7^th Ave. Each face of the blade sign measures 35’5” tall x 25’3” wide (1,620 x 1,152).

Squareview’s multi-screen network faces 7^th Ave. between 47^th and 48^th streets, directly across from the Renaissance and next door to SNA Displays’ LED mega-spectacular at 20 Times Square. The collection of screens is strategically positioned to deliver high-visibility video to Duffy Square, along 7^th Ave., and to various pedestrian and vehicular corridors at the northeast edge of the Times Square bowtie. The large-format video displays are among the area’s highest-pixel-density outdoor LED screens.

More at LED Spectaculars Cascade Down Frontage of New Times Square Hotel.