Sports & Entertainment

Mixed-use venues such as Live! Casino & Hotel are turning to digital display technologies that offer the ultimate spectator experience and that can accommodate a dizzying spectrum of live events, including concerts, comedy shows, prize fighting, and even interactive shared experiences.

Many of these state-of-the-art entertainment destinations have even become an integral part of the ambiance in their district, such as L.A. Live!, which is home to some of Los Angeles’ most high-profile events at the STAPLES Center and Microsoft Theater.

Sports arenas employ direct-view LED technology for scoreboards, in-house big-screen game broadcasts, VIP lounges, concourse displays, and more. In fact, modern sports stadiums are using digital display technology to evolve into multi-purpose entertainment complexes. Direct-view LEDs are spreading from the arenas themselves to parking structures and sidewalk kiosks to serve varied purposes, from ads and sponsorships to wayfinding and even directing traffic patterns. Digital displays capable of ultra-high definition, eye-catching content attract crowds and drive revenue to local establishments before, during, and after games.

As these LED displays entice, electrify, and entertain crowds, they also broadcast important information, generate revenue opportunities, and increase overall audience engagement.

For a discussion on digital signage in esports and traditional sports arenas, read our eBrief GAME ON!: Digital Signage and the Burgeoning eSports Industry.


TSX Broadway

New York, NY

Gila River Hotels & Casinos – Wild Horse Pass

Phoenix, AZ


Green Bay, WI

American Dream

East Rutherford, New Jersey


The Colony, TX

Raymond James Stadium

Tampa, FL

Live! Casino & Hotel

Hanover, MD

Margaritaville Resort Orlando

Orlando, FL


Los Angeles, CA

Capital One Arena: Etihad Lounge

Washington, DC

Capital One Arena: Concourse

Washington, D.C.

Capital One Arena: Exterior

Washington, D.C.

Bank of America Stadium

Charlotte, NC

49 Lansdowne: Fenway Park

Boston, MA

Emerson Colonial Theatre

Boston, MA

Waterside District

Norfolk, VA

Playhouse Square

Cleveland, OH

D Casino

Las Vegas, NV

Charlotte EpiCentre

Charlotte, NC

Lansdowne & Ipswich: Fenway Park

Boston, MA

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