Sports & Entertainment
Mixed-use venues such as Live! Casino & Hotel are turning to digital display technologies that offer the ultimate spectator experience and that can accommodate a dizzying spectrum of live events, including concerts, comedy shows, prize fighting, and even interactive shared experiences.
Many of these state-of-the-art entertainment destinations have even become an integral part of the ambiance in their district, such as L.A. Live!, which is home to some of Los Angeles’ most high-profile events at the STAPLES Center and Microsoft Theater.
Sports arenas employ direct-view LED technology for scoreboards, in-house big-screen game broadcasts, VIP lounges, concourse displays, and more. In fact, modern sports stadiums are using digital display technology to evolve into multi-purpose entertainment complexes. Direct-view LEDs are spreading from the arenas themselves to parking structures and sidewalk kiosks to serve varied purposes, from ads and sponsorships to wayfinding and even directing traffic patterns. Digital displays capable of ultra-high definition, eye-catching content attract crowds and drive revenue to local establishments before, during, and after games.
As these LED displays entice, electrify, and entertain crowds, they also broadcast important information, generate revenue opportunities, and increase overall audience engagement.