Salesforce: 50 Fremont
SNA DISPLAYS INSTALLS LONGEST 4 MM LED WALL IN U.S.
SNA Displays completed installation of a 106-foot-long, 4 mm LED video display in the Salesforce lobby at 50 Fremont Street in San Francisco. It is the longest continuous 4 mm LED screen in the United States and is best known for its highly detailed content. The realism of its water effects and the immersion of its nature content have caused some to call this digital lobby wall the "Salesforce waterfall screen" or "Salesforce lobby forest."
Despite the tensions that inevitably come with retrofits and new building construction, we were put at ease by SNA's experience, know-how and ultimately results with regard to the LED technology they supplied.
OVER 6 MILLION PIXELS
The Salesforce video wall features a tight 4 mm pixel pitch, meaning the center of each pixel is only .16 inches from the center of an adjacent pixel. The video wall is approximately 12'7" high by 106'5" wide with a resolution of 960 x 8,112 pixels, excluding the elevator cutouts. Accounting for the elevator cutouts, the display consists of more than six million pixels, comparable to many LED spectaculars like those found in Times Square.
SURFACE-MOUNT DEVICE (SMD) TECHNOLOGY
The Salesforce Tower video wall comes from SNA Displays' BOLD line of interior LED display technology. BOLD LED screens employ high-end, surface-mount device (SMD) technology, where each pixel's LEDs are packaged together, allowing for crisp, clear imagery and a widened viewing experience.
PART OF THE LOBBY ARCHITECTURE
The project's design architect was Gensler. In addition to the retrofit nature of the project, one of the critical elements of the design was properly positioning the screen technology around the elevator entrances. This allows the digital wall to become an important part of the lobby architecture without being intrusive.
Chase Mattison, Program Director of Salesforce Global Real Estate Operations, had this to say about the project: "From award to factory acceptance testing to delivery to install, SNA's project management team always kept us informed... After our experience, we would certainly recommend SNA for any company's LED media needs. Despite the tensions that inevitably come with retrofits and new building construction, we were put at ease by SNA's experience, know-how and ultimately results with regard to the LED technology they supplied."
MOVING PAST THE LOBBY
This location, known as Salesforce West, also has an SNA Displays BRILLIANT interior LED display product with a pixel pitch of 1.67 mm. The screen is 1,350 pixels high by 2,400 pixels wide (approximately 7'5" x 13'2"), giving it a total of 3.2 million pixels and 97.2 square feet of digital display canvas.