719 7th Avenue
719 7th ave, times square
Sansi North America (SNA) installed a unique, vertically designed LED display at 719 7th Avenue in Times Square. The installation coincided with another major Times Square spectacular display project at 1460 Broadway. The simultaneous installations bookend the major LED display market, also known as the Crossroads of the World.
There are seven LED screens that make up the LED spectacular at the site, located at the southeast corner of 7th Ave and 48th St in Midtown Manhattan. All screens are built with a 10 mm pixel pitch.
LED Video Tower
The most recognizable feature of the display project is probably its LED tower, which extends 160 feet above the street in the Times Square skyline. The tower is comprised of equal two faces, one facing south on 7th Avenue toward the bow-tie and the other facing southbound traffic on 7th and eastbound traffic on 48th. Each display is 97'7" high and 12'7" wide and meet each other at a 90-degree angle. Both faces consist of 2,976 x 384 pixels, giving the tower more than 2 million total pixels.
Main LED Display
Three faces were fit together to comprise the installation's main LED display. This display features a large, curved face that bends around the block's corner. The main section is 46'6" high and 39'11" wide (1,416 x 1,216 pixels). A south-facing return face extends from the main face to the building and is 46'6" high by 12'7" wide (1,146 x 384 pixels). The north-facing return is 46'6" high by 9'6" wide (1,146 x 288 pixels). Altogether, the main portion of the LED video display system consists of more than 2.6 million pixels.
LED Ribbon/Ticker Display
At the base of the LED display system is an LED ticker comprised of two faces that meet at a 90-degree angle at the corner of the intersection. Together, the LED ribbon display is approximately 3' high by 104' wide (90 x 3,168 pixels).
In total, SNA's LED video display system at 719 7th Avenue includes 5,244,096 pixels.
SMD Packaging Technology
The LED video displays installed at 719 7th employ surface-mount device (SMD) technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. This, combined with the curved and angular design of the installation, helps viewers from various areas of Times Square to see the high-profile screens.