About SNA Displays

While our story is one of tremendous growth and change, one thing that hasn’t changed since our inception is our focus on LED technology. That focus has made Sansi one of the world’s leading manufacturers of LED display products. Through enormous investments in research and development, including a professional staff of more than 400 engineers, we have continued to stay at the forefront of the ever-evolving LED display industry.

Sansi was established in 1993, the same year the blue diode was invented, revolutionizing the LED lighting and display industries. Over the next 10 years, Sansi became one of the leading companies in Asian LED markets, rapidly increasing its workforce and building administration and manufacturing facilities. As a result of this success, in 2003 Sansi began exporting its LED display technology as an OEM supplier to international markets, including the U.S.

From Shanghai to North America

After providing LED display technology for the Olympic Games in Beijing in 2008 and the construction of more manufacturing space, Sansi North America (SNA) was established in New York in 2009. The success of the North American branch of the company was immediate, as it was awarded several projects within months.

The first SNA project was a transparent THRUMEDIA™ building-façade display at the Carpenters Center in Boston. Soon after, we had manufactured and installed LED displays throughout the U.S., including the first LED spectacular project, a multi-screen display system outside Minskoff Theatre at 1515 Broadway in the heart of Times Square.

In 2015, Sansi North America (rebranded as SNA Displays) moved its North American headquarters to 1500 Broadway to better support a multitude of projects in the New York City area, becoming the first and only LED display manufacturer with a fully staffed office in Times Square.

Still headquartered in Times Square, SNA Displays also has fully-staffed North American offices in Atlanta, Dallas, Knoxville, and Los Angeles.


SNA Displays has become well known in the LED display industry as the company that manufacturers and installs some of the world’s largest LED spectaculars. We call them mega-spectacular displays, and some of these include the 107-foot video wall at Salesforce’s San Francisco headquarters, the massive wrap-around LED screen at 20 Times Square, the enormous display system for Circa Los Angeles, and the 26-million-pixel art exhibit at the San Francisco Museum of Modern Art (SFMOMA).

Expertise and Client Service

Globally, we have more than 2,000 employees and 400 experienced engineers, but our strength is not in our size or ability to fabricate about 90,000 square feet of LED per month. Our strength is in our expertise and hands-on client service. We have an amazing, talented staff of professionals who support the work we do. Clients consistently praise our team of expert Project Managers, all of whom have engineering, architectural or construction expertise and education. We are proud that the vast majority of work we perform for our customers is done on time and under budget, and our PM team is the best in the business at communicating day in and day out with our clients so that they’re informed every step of the way.

Some of the most rewarding feedback we get is repeat business.


Our principal mission is to provide a complete solution to the digital display marketplace by offering superior products, ethical business practices, and ultimately, total project satisfaction, all at consistent and competitive pricing.

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