The Battery Atlanta
Total Pixels
5.3 Million
Pixel Pitch
6.6-10 mm
Display Count
6
Square feet
2,670
The Battery Atlanta
SNA Displays is performing a noteworthy digital upgrade throughout The Battery Atlanta, a mixed-use development adjacent to Truist Park that is owned and operated by the Atlanta Braves organization. Open year-round and featuring retail shops, restaurants, bars, and live entertainment, The Battery Atlanta is being upgraded with a robust digital signage network using large-format LED screens from SNA Displays.
The displays serve variety of needs for the Braves and local businesses, including live broadcasts of Braves games, on-premise advertising, and messaging across the signage network.
WJHW provides consultation services for the Braves and oversees technology selection, choosing EMPIRE Exterior™ LED video displays at The Battery Atlanta as well as Truist Park.
Read more: Atlanta Braves' Truist Park Gets Video Display Upgrades
| The Battery Atlanta Display Summary | |||
|---|---|---|---|
| Display | Pixel Pitch | Size (H x W) | Resolution |
| Children’s Healthcare of Atlanta Park | 6.6 mm | 12'6" x 38'11" | 576 x 1,776 |
| Good Game Restaurant & Bar | 6.6 mm | 12'7" x 23'1" | 576 x 1,056 |
| Shake Shack | 6.6 mm | 15'10" x 45'8" | 720 x 2,280 |
| Truist Deck Parking Garage | 6.6 mm | 29'11" x 17'11" | 1,368 x 816 |
| Coca-Cola Roxy LED Marquee | 6.6 mm | 6'2" x 66'6" | 288 x 3,072 |
| Georgia Power Pavilion Stage | 10 mm | 11' x 19'11" | 336 x 608 |
Digital Out-of-Home
Several food and drink establishments around The Battery Atlanta have been outfitted with new LED display technology.
SNA Displays added an ultra-wide 46' display at Shake Shack. At a resolution of 720 x 2,088 pixels, the 15’10” tall screen processes just over 1.5 million pixels.
SNA Displays also added a 12'7" x 23'1" (576 x 1,056) LED display to the upper façade of Top Golf’s Good Game restaurant and bar. The Good Game display processes more than 600,000 pixels.
A 29'11" x 17'11" (1,368 x 816) display has been added to the Truist Deck parking garage at the east end of The Battery Atlanta, which faces pedestrian walkways and Windy Ridge Road. The parking garage display process approximately 1.1 million pixels.
SNA Displays also refreshed the LED display at the Georgia Power Pavilion Stage overlooking the Plaza Green, located steps outside of Truist Park’s right field gate. The new 10 mm video screen is 20’ wide x 11’ tall (608 x 306) and will serve many purposes for the popular outdoor space which hosts live music, festivals, movie nights, farmer’s markets, and pet-friendly game viewing.
More: SNA Displays, Atlanta Braves Continue Video Improvements at Truist Park
Live Entertainment
The Coca-Cola Roxy, a concert venue at The Battery Atlanta, has a multi-faced LED marquee that measures approximately 6' tall x 66'6" wide (288 x 3,072). The display, which processes nearly 900,000 pixels, is mounted in three sections above the venue's entrance, creating a near 180-degree viewing area.
SNA Displays also refreshed the LED display at the Georgia Power Pavilion Stage overlooking the Plaza Green, located steps outside of Truist Park’s right field gate. The 10 mm video screen is 20’ x 11’ (608 x 306) and serves many purposes for the popular outdoor space which hosts live music, festivals, movie nights, farmer’s markets, and pet-friendly game viewing.
Children's Healthcare of Atlanta Park
The Children’s Healthcare of Atlanta Park is a reimagined and expanded family space located outside Left Field Plaza between the Left Field and Third Base gates. The park, designed to accommodate double the capacity of the former Hope & Will’s Sandlot, features a 12’6” tall x 38’6” wide LED videoboard.
Product
Project Location
755 Battery Avenue, Atlanta, GA
AWARDS
Retail/Hospitality
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