Rainbow/Roxy Pylon Display

SNA Displays upgraded static signage on one side of a pylon display between the Rainbow Bar & Grill and Roxy Theater in West Hollywood. The digital face features 10 mm EMPIRE™ Exterior LED video display technology while the reverse side of the advertising platform remains static signage.

The digital side of the retrofitted pylon display faces westbound traffic along West Sunset Blvd. and shows digital out-of-home (DOOH) content as well as on-premise messaging for events at the Rainbow Bar, a famous hot spot on the Sunset Strip with a rock and metal music theme. The venue has been featured in music videos like Guns N' Roses' 1991 mega-hit, "November Rain."

The vertically oriented LED display measures 50’5” tall X 20’ wide (1,536 X 608 pixels).

Out-of-home specialists Orange Barrel Media operate the DOOH platform. YESCO provided LED installation services.

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