20 Times Square

20 Times Square is a 40-story mixed-use development at 701 7th Avenue in New York, the north end of the Times Square bow tie. The property is home to a 17,000-square-foot LED mega-spectacular which was manufactured by SNA Displays and was the highest-resolution LED display in Times Square's History when it was made.

The giant digital-out-of-home (DOOH) platform overlooking the famous Times Square red stairs is built with SNA Displays’ EMPIRE™ Exterior LED video display technology and became one of the largest continuous exterior displays in the world upon installation. The LED spectacular employs an 8 mm pixel pitch that made it the highest-resolution exterior LED screen in Times Square when it first came onto the scene.

It was built to accommodate the next generation of video content, including an 8K content palette with room for additional content on the display. The display system also includes a 10 mm hotel blade sign, which extends approximately 100 feet high and 20 feet wide. The blade contains over 1.9 million pixels, bringing the total number of pixels to 26.7 million pixels.

Sensory Interactive managed the project through all phases, serving as the owner’s representative. Media operator Silvercast officially named the display The North Star in 2025.

For more information, visit the 20 Times Square news release.