20 Times Square

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Total Pixels

26.7 Million

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Pixel Pitch

8 mm, 10 mm

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Resolution

3,480 x 7,100*

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Square feet

19,139

Highest-Resolution LED Display in Times Square’s History

20 Times Square is a 40-story mixed-use development at 701 7th Avenue in New York, the north end of the Times Square bow tie. The property is home to a 17,000-square-foot LED mega-spectacular manufactured by SNA Displays.

The giant digital-out-of-home (DOOH) platform overlooking the famous Times Square red stairs is built with SNA Displays’ EMPIRE™ Exterior LED video display technology and became one of the largest continuous exterior displays in the world upon installation. The LED spectacular employs an 8 mm pixel pitch, making it the highest-resolution exterior LED screen in Times Square.

It was built to accommodate the next generation of video content, including an 8K content palette with room for additional content on the display. The display system also includes a 10 mm hotel blade sign, which extends approximately 100 feet high and 20 feet wide. The blade contains over 1.9 million pixels, bringing the total number of pixels to 26.7 million pixels.

Sensory Interactive managed the project through all phases, serving as the owner’s representative.

For more information, visit the 20 Times Square news release.

LED SPECTACULARS & MEGA-SPECTACULARS

Large-format LED displays are commonly known as "spectaculars." These digital displays take on many forms, varying in size and capability.

LED mega-spectaculars are even larger, as the size and scope of these behemoths go beyond the traditional spectacular display. SNA Displays has manufactured and installed many of the industry’s high-profile LED mega-spectaculars, which are predominant in entertainment venues and areas with high levels of pedestrian traffic like Midtown Manhattan, the Las Vegas strip, and downtown Los Angeles.

Product

Project Location

701 7th Ave, New York,  NY

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