One Times Square

Total Pixels

11.4 Million

Pixel Pitch

12 mm

Display Count

7

Square feet

17,605

One Times Square

Built as the headquarters to The New York Times, the 25-story landmark skyscraper that gave Times Square its name is being modernized into a 21st century visitor center for New York City. As part of that modernization, building owner Jamestown Properties selected SNA Displays to upgrade One Times Square with several LED video assets from its EMPIRE™ Exterior line of outdoor display technology.

The most prominent display is a 12-story LED spectacular on the tower's east side. Starting at the 2nd floor, the 44-foot-wide display reaches 150 feet high. Covering more than 6,500 square feet of digital canvas, the 12 mm LED spectacular packs in 4.2 million pixels (3,780 x 1,110). It faces the pedestrian portion of Broadway and can be seen from W 43rd Street and many angles of Times Square, including SNA Displays' headquarters at 1500 Broadway.

A smaller 12 mm display also faces Broadway on the building's east side. At 21'3" x 27'2" (540 x 690), this digital out-of-home (DOOH) platform offers 577 square feet of advertising space.

One Times Square Display Summary
Display	Pixel Pitch	Size (H x W)	Resolution
Vertical Spectacular East	12 mm	148'10" x 43'8"	3,780 x 1,110
21 x 27 Display	12 mm	21'3" x 27'2"	540 x 690
Double-Sided Blade	12 mm	7'10" x 4'2"	200 x 105
3-Sided Marquee	12 mm	3'2" x 119'3"	80 x 3,030
LED Ticker	12 mm	4' x 323'7"	100 x 8,220
Corner Wrap	12 mm	100'9" x 87'5"	2,560 x 2,220

More To Come

SNA Displays is currently expanding the exterior digital displays at One Times Square, rolling out four more display systems comprising just over ten-and-a-half thousand square feet of LED canvas. The entire project is expected to be complete in 2026.

AMA Electric Sign Company is providing installation services.