CIRCA Digital Spectacular

SNA Displays built the largest continuous digital-out-of-home (DOOH) platform on the West Coast, a massive EMPIRE™ Exterior LED video screen that wraps the corner of S Figueroa and W 12^th streets in downtown Los Angeles.

The approximately 20,000-square-foot Circa Digital Spectacular is in one of the busiest areas of Los Angeles, next door to Crypto.com Arena, LA LIVE, and the LA Convention Center. The Circa Los Angeles skyscraper complex consists of two 35-story luxury apartment towers, a two-acre rooftop amenities deck, and space for multiple high-end retail and dining establishments. The LED screen is installed on the complex’s eight-story parking garage.

Circa Digital Spectacular features an 8 mm pixel pitch and is a reimagined upgrade to a previous 3-screen LED spectacular, also built by SNA Displays. Demolition and retrofit of the previous video display network took approximately four months and was completed in January 2026.

The massive video platform and its structural components include both concave and convex curves, the largest radius at 14’10”, to integrate seamlessly with Circa LA’s architecture. P.S. Services provided demolition and installation services under SNA Displays’ project management oversight.

Additionally, a series of color-changing architectural lighting features behind the video screen run vertically along the apartment towers.

Circa LA and its LED mega-spectacular are owned by Hankey Investment Company and Jamison Services. Premium out-of-home media company BIG Outdoor operates the landmark media destination.

Additional Information

• Pixels in Progress: Circa Towers DTLA Demolition
• SNA Displays, BIG Outdoor Unveil Largest Continuous DOOH Platform on West Coast
• Original Circa Los Angeles portfolio page