The Couture Milwaukee

The Couture Milwaukee, a luxury apartment building that overlooks Lake Michigan, added a 10 mm EMPIRE™ Exterior LED video screen that faces a major transit hub for the city. Used primarily for digital-out-of-home (DOOH), the 101’ long by 12’7” tall, curved LED display wraps the corner of a parking garage and includes a short return for longer read times and increased visibility to the east.

The DOOH platform is operated by out-of-home specialist Pearl Media.

The Couture’s outdoor digital signage, which faces Michigan Street, features both front and rear accessibility and a resolution of 384 x 3,088 pixels. It processes nearly 1.2 million pixels across approximately 1,280 square feet of digital canvas.

Lemberg Electric provided LED installation services, winning a Wisconsin Sign Association award for their work on the project.

Read more at SNA Displays Provides Curved Video Screen for The Couture Milwaukee.