With the ease and prevalence of online shopping, it is increasingly difficult for retailers to entice customers into brick-and-mortar storefronts. A creative digital display certainly improves curb appeal, potentially captivating a passerby with attention-grabbing branding or information about a great deal, but it can go far beyond that initial engagement. Many shoppers return to storefronts because of the unique customer experience in-person retail can offer.
Increasingly, dynamic video walls, sweeping ticker displays, and other high-end video content help set the tone and ambiance, creating immersive, even transcendent experiences. Beyond that, stores are evolving the retail experience by pairing dynamic digital displays with cutting-edge content management technology. This exciting trend lets customers interact with the store itself through smart fitting rooms, interactive videos, and real-time inventory management. It’s no wonder so many retail hubs include direct-view LEDs in their digital media strategy.
SNA Displays creates custom displays that drive an optimal return on investment, improving the retail experience, creating the kind of atmosphere that keeps customers coming back, and converting passersby into paying customers.