Miracle Mile Shops
Total Pixels
24.5 Million
Pixel Pitch
4 mm, 6 mm, 10 mm
Display Count
29
Square feet
21,559
Miracle Mile Shops Digital Signage Network
SNA Displays installed a vast digital signage network at Miracle Mile Shops, a shopping, dining and entertainment destination surrounding Planet Hollywood Resort & Casino in Las Vegas with a 1.2-mile circular floor plan. It features 150 tenants, including stores, restaurants, and live entertainment venues.
The highlight of the Miracle Mile Shops’ digital upgrade is a set of EMPIRE™ Exterior LED spectaculars facing the Las Vegas Strip. The LED displays at the two entrances to the shopping center consist of multiple sections, including a curve and a corner-wrap. Combined, they have approximately 19,500 square feet of digital canvas and process more than 18 million pixels.
SNA Displays also installed nine BOLD™ Interior LED displays and 17 walkup LCD kiosks. The new interior dvLED screens are wall-mounted throughout the mall, including above entry ways leading to various destinations within the shopping center
Miracle Mile Shops Display Summary
| North Entrance | 10 mm | EMPIRE™ Exterior | 54'1" x 228'10" * | 1,648 x 6,976* |
| South Entrance | 10 mm | EMPIRE™ Exterior | 75'7" x 130'2" * | 2,304 x 3,698* |
| Harmon Ave Entry (2) | 10 mm | EMPIRE™ Exterior | 37'10" x 5'3" | 1,152 x 160 |
| Lost City 1 | 6 mm | BOLD™ Interior | 18'11" x 7'1" | 960 x 360 |
| Lost City 2 | 6 mm | BOLD™ Interior | 14'2" x 12'7" | 720 x 640 |
| West Parking Entrance | 6 mm | BOLD™ Interior | 8'10" x 12'7" | 450 x 640 |
| Tunnel of Elements | 6 mm | BOLD™ Interior | 8'10" x 12'7" | 450 x 640 |
| Rain Show (at Saxe) | 6 mm | BOLD™ Interior | 10'8" x 22' | 540 x 1,120 |
| Tunnel of Elements (at Saxe) | 6 mm | BOLD™ Interior | 10'8" x 22' | 540 x 1,120 |
| Rain Show (Ocean), 3-Sided | 6 mm | BOLD™ Interior | 10'8" x 14'2" | 540 x 720 |
| Hall of Lamps (2) | 4 mm | BOLD™ Interior | 7'8" x 34'8" | 585 x 2,640 |
| Interactive Directory Kiosks (11) | LCD | 55" | ||
| Advertising Kiosks (6) | LCD | 55" | ||
*Displays include multiple sections at varying heights. Size and pixel height listed indicates highest section.
SNA Displays coordinated all aspects of the massive project including the implementation of indoor and outdoor LED video displays of varying sizes and more than a dozen LCD kiosks, all integrated through a single content management system. The scope included custom engineering, intricate planning and logistics, overseeing numerous partners and trades, running 35,000 linear feet of fiber, and fabricating the LED display technology.
Strategic advisor Sensory Interactive partnered with Miller Capital Advisory and the Miracle Mile Shops team to design, monetize, install, launch, and operate the digital Dynamic Real Estate® platform.
The interior aspect of Miracle Mile Shops’ digital network showcases a digital narrative, traditional sold media, and brand collaborations. The mixture of content was crafted to tell a unified story that elevates the retail experience and encourages guests to think of Miracle Mile Shops as a premier entertainment destination, staying longer to enjoy the space and its various amenities.
22Miles provided a 3D, custom-designed wayfinding solution that provides interactive visuals to allow patrons to locate stores, restaurants, and attractions throughout the property.
BOLDSITE Media is the exclusive media sales partner for the digital-out-of-home (DOOH) platform at Miracle Mile Shops.
More: Miracle Mile Shops in Las Vegas Modernized with High-End Video Technology
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