E Walk Retail
SNA Displays Builds LED Spectacular for E Walk Retail Complex
SNA Displays manufactured a two-screen LED spectacular, the largest digital-out-of-home (DOOH) display outside of the Times Square district, for the E Walk Retail complex. The massive video screen is located on the northeast corner of 42nd Street and 8th Avenue, directly opposite the Port Authority Bus Terminal at one the busiest intersections in midtown Manhattan. It sits across the street from a rooftop digital billboard that SNA Displays also built.
Real estate services firm Tishman owns and manages E Walk Retail, a four-story, 200,000-square-foot hotel and retail complex that recently underwent one of the largest urban renewal programs in the United States. Tenants include Regal Cinemas, Yankee Clubhouse, B. B. King Blues Club & Grill, and Chevy’s.
Out-of-home (OOH) media company BIG Outdoor owns and operates the digital asset, managing all media sales and content scheduling. The E Walk display’s position so near another EMPIRE™ Exterior display creates a unique opportunity for brands to synchronize content across the two screens, essentially taking over the entire intersection.
Each face of the immense corner display is 63'9" high and 57'9" wide, providing just over 7,300 total square feet and approximately 10.7 million pixels (2,430 x 4,400) of DOOH canvas. The two faces meet at a 90-degree angle, providing ample visibility for several blocks along both 42nd Street and 8th Avenue.
Sensory Interactive guided project development efforts on behalf of Tishman for the enormous LED advertising display from SNA Displays’ EMPIRE™ Exterior series. The LED spectacular employs an 8 mm pixel pitch and replaces a much smaller, lower-resolution digital screen.
New York-based sign company North Shore Neon installed the LED display, evaluating and repurposing existing infrastructure to custom-fabricate attachment points, truss members, and bracing. SNA Displays custom-built 49 large subframe sections to accommodate the building features, which allowed for quick and efficient installation.
Analog Way provided Aquilon processing to help deliver stunning visuals on the new LED spectacular.
For more information, visit the E Walk news release.
About BIG Outdoor
BIG Outdoor is a privately held premier Out-Of-Home media company focused on the development, marketing, and sales of unique high-profile media assets in key media markets across the country. For more information, visit bigoutdoor.com.
About Sensory Interactive
Sensory Interactive is a Washington, DC-based real estate advisor that integrates technology and real estate to deliver untapped value, successful design and implementation, and immersive branded experiences. For more information, visit sensoryinteractive.net.
About North Shore Neon
Established in 1954, North Shore Neon Sign Co. has been providing signage solutions in the New York Metropolitan region and its surroundings for over 50 years. To learn more, visit northshoreneon.com.
About Analog Way
Analog Way is a world-leading designer and manufacturer of innovative equipment dedicated to the professional audio-visual industry. For more information, visit analogway.com.
Tishman is a vertically integrated real estate owner, developer, operator, and advisor. With roots dating back to 1898, Tishman is comprised of a diversified staff of experienced real estate, financial and hotel management specialists, and is complemented by a technical staff of architects, engineers, and construction management professionals. To learn more, go to tishman.com.