Corporate identity is more than just a fancy logo. In the modern, digital age it’s the story customers and employees are told. What’s more, it’s the emotional investment between storyteller and audience. It defines a brand’s unique look and feel, creating awareness, loyalty, and preference. What better way to tell that story than through creative digital media?
Whether it’s an LED video wall in a lobby or conference room or digital retail signage, tailored display solutions enhance a company’s message. Digital signage communicates brand messages effectively, in a seamless, memorable, consistent, and convenient manner. Many corporate identities take advantage of signage networks to easily scale their message and manage content remotely.
Consider these facts related to signage:
- Digital displays capture 400% more views than static displays
- 68% of consumers believe a store’s signage reflects the quality of its products or services
- 75% of consumers said they told someone about a store based simply on its signage
Digital technology such as direct-view LED also increases the potential for interactivity, letting the audience become part of the story instead of being a passive viewer (for example, letting people tweet onto a giant LED screen).
Furthermore, the dynamic nature of LED technology helps employers keep up with the ways internal communications are changing. Digital displays allow workplaces to be smarter and more connected, enhancing productivity and providing employees with timely information and critical feedback. Successful video content engages employees, instills company pride, and increases loyalty.