Apex II

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Total Pixels


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Pixel Pitch

10 mm

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480 X 1,888

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Square feet


SNA Displays Adds Another Digital Billboard on Developing S. Figueroa Street

Apex II, a Los Angeles apartment building on South Figueroa Street just down the road from Circa and L.A. LIVE and across the street from the Oceanwide Plaza development, features an EMPIRE exterior LED screen from SNA Displays. The digital out-of-home (OOH) billboard uses a 10 mm pixel pitch at a resolution of 480 pixels high by 1,888 pixels wide, giving it over 900,000 total pixels. It is 62 feet wide by 16 feet high for a total of 974 square feet.

The LED signage was installed by YESCO while Sensory Interactive provided project management and content development services.

SMD Packaging Technology

This digital display employs surface-mount device (SMD) pixel technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. SNA Displays provides the widest offering of SMD technology in the LED display industry, from fine-pitch interior screens to broad-pitch exterior displays and everything in between.

Diode Technology Designed In-House

The Apex II LED signage was built with Sansi diode technology. The LEDs meet some of the world’s most stringent quality controls. Sansi has filed more than 240 patents across multiple LED technology markets. Digital screens built with Sansi’s diode technology have continued to meet and exceed cost and quality measures around the world.

Video Processing

The display’s LED processor is a powerful processing tool built to accommodate the next generation of video content. It can handle the most intricate, high-end, and high-resolution content, including 4K and 3D, and has been fully qualified by third party testing at Granite River Labs. Since it is a holistic, in-house designed and engineered processing unit, SNA Displays is able to fully understand, control, and output pixel-perfect imagery from the input of the processor to the stunning output on the display. The processor also comes with a feature-rich, fully accessible API for end users to integrate seamlessly into their workflow and control applications. With six channels, each capable of processing 614,400 pixels, the LED processor can handle more than 3.6 million pixels.


Project Location

900 S Figueroa, Los Angeles, CA