American Dream Meadowlands

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Total Pixels

61 Million

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Pixel Pitch

2.5 mm – 16 mm

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Display Count


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Square feet


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Primary LED Display Provider for American Dream

SNA Displays was selected as the primary LED display provider for American Dream Meadowlands, the biggest mall in the United States and one of the largest indoor/outdoor retail and entertainment venues in the world.

The Development

Located in East Rutherford, New Jersey, American Dream features numerous attractions including more than 500 retail stores and restaurants, an ice-skating rink, DreamWorks Water Park, a large movie theater, Big SNOW America—first indoor ski slope in the U.S., an indoor climbing center, SEA LIFE® Aquarium, LEGOLAND® Discovery Center, and a Nickelodeon Universe® theme park.

The massive site is spread out over three million square feet. Gensler was the lead design architect for the property development.

Interior Digital Display Technology

SNA Displays has supplied more than 36,000 square feet of LED display technology throughout the American Dream campus.

The huge retail and entertainment project features 41 dynamic LED displays manufactured by SNA Displays throughout the property, including one at the Nickelodeon Universe® theme park and another in the family entertainment center KidZania.

Additionally, American Dream is splashed with dozens of LCD kiosks, also provided by SNA Displays, spread throughout the property. All kiosks and LED displays are managed by SNA Displays' Client Service Group (CSG) division, a team of service and technical experts. This includes 24/7 proactive monitoring, content scheduling, network operations control, and warranty services.

Exterior Digital Display Technology

The largest LED screen at American Dream will be an exterior LED mega-spectacular display on the exterior of Nickelodeon Universe®, featuring more than 10 million pixels. The exterior LED displays vary in pixel pitch from 6.67 mm to 16 mm and include multiple large-format exterior displays visible to the heavy traffic on I-95, Route 120, and Route 3.

Some of the premier outdoor LED displays on the campus include a ground-level 6.67 mm pixel pitch screen and a 12 mm corner wrap sign facing heavy traffic near the intersection of Route 3 and Route 120.

The massive ground-level screen, known as the Grand Staircase because of the steps that cut through its two sections, is approximately 12 feet tall by 107 feet long, or approximately the size of two and a half highway billboards end to end. It includes 2.7 million pixels.

The 90-degree corner wrap display is near the mall entrance that leads to Big Snow, SEA LIFE Aquarium, and the Lego Land Discovery Center. The west facing side of the display on Route 120 faces MetLife Stadium while the south face of the display overlooks Route 3. It is approximately 24 feet high by 165 feet wide (600 x 4,200 pixels) for a total of 4,200 square feet and 2.5 million pixels.

Infuse Digital

Infuse Digital, an integral partner in financing American Dream’s state-of-the-art digital media network, is responsible for the development and deployment of advertising and sponsorship opportunities campus-wide.


Diversified has run several aspects of the American Dream project, including one of the venue’s most notable LED displays, the flagship digital in the Nickelodeon Universe® theme park. This is a curved LED column that welcomes visitors to the indoor park. Standing 26’7” high, the display features a 4 mm pixel pitch and more than 3.2 million pixels.

Diversified and SNA Displays are also teaming up to provide two large-format displays for the DreamWorks Water Park.


All media sales are managed by BOLDSITE Media. Based in New York City, BOLDSITE Media is a destination media company that creates boundless brand environments in high-traffic public places. BOLDSITE partners with real estate developers, agencies and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories. BOLDSITE assets are located in some of the most exciting lifestyle, mixed-use, entertainment, sports and retail destinations in the U.S. BOLDSITE Media is part of the BIG Outdoor family of companies.

About Gensler

Gensler is a global architecture, design, and planning firm, with 50 offices worldwide. For more information, visit their website at


Project Location

East Rutherford, New Jersey