5 Times Square
Total Pixels
15.5 Million
Pixel Pitch
8 mm
Display Count
4
Square feet
10,664
5 Times Square LED Spectacular
SNA Displays manufactured a four-piece LED spectacular at 5 Times Square, a 37-story office building located at the southeast corner of 7th Avenue and 42nd Street in Midtown Manhattan. Positioned directly behind One Times Square—and across from the busiest subway station in New York City—the 5 Times Square digital spectacular provides larger-than-life dynamic advertising from top brands to hundreds of thousands of visitors and locals daily.
Media company New Tradition manages advertising on the LED display system. All four LED screens employ SNA Displays’ EMPIRE™ Exterior video technology in 8 mm pixel pitch.
5 Times Square Display Summary
| Main Display (corner) | 8 mm | EMPIRE™ Exterior | 82'8" x 65'1" | 3,150 x 2,480 |
| 7th Ave (w/return) | 8 mm | EMPIRE™ Exterior | 36'3" x 69'3" | 1,380 x 2,640 |
| 42nd St. (left) | 8 mm | EMPIRE™ Exterior | 33’10" x 48’3” | 1,290 x 1,840 |
| 42nd St. (right) | 8 mm | EMPIRE™ Exterior | 33’10" x 33’7” | 1,290 x 1,280 |
The centerpiece of the LED spectacular is an 82’8” tall corner-wrap display facing 7th Ave and 42nd. The side facing 7th Ave is 24’8” wide while the side facing 42nd is 40’5” wide. The vertically oriented display’s slanted top edge comes to a point to match the 5 Times Square skyscraper's unique architecture.
The main face of the second-largest screen is 36’3” x 55’1” (1,380 x 2,640 pixels) with a 14-foot return to allow extended view times for northbound traffic along 7th Ave. The other two LED screens face 42nd and measure 33’10” x 48’3” (1,290 x 1,840) and 33’10” x 33’7” (1,290 x 1,280), respectively.
The entire LED spectacular is comprised of 15.5 million pixels and almost 11,000 square feet of LED video canvas.
North Shore Neon provided LED installation services.
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