5 Times Square

Total Pixels

15.5 Million

Pixel Pitch

8 mm

Display Count

6

Square feet

10,664

5 Times Square LED Spectacular

SNA Displays manufactured a six-piece LED spectacular at 5 Times Square, a 37-story office building located at the southeast corner of 7^th Avenue and 42^nd Street in Midtown Manhattan. Positioned directly behind One Times Square—and across from the busiest subway station in New York City—the 5 Times Square digital spectacular provides larger-than-life dynamic advertising from top brands to hundreds of thousands of visitors and locals daily.

Media company New Tradition manages advertising on the LED display system. Owner representative Sensory Interactive provided technology selection and design services. All six LED screens employ SNA Displays’ EMPIRE™ Exterior video technology in 8 mm pixel pitch.

5 Times Square Display Summary

Display	Pixel Pitch	Product	Size (H x W)	Resolution
7th Ave (New Tradition-1093-A)	8 mm	EMPIRE™ Exterior	36'3" x 55'1"	1,380 x 2,100
7th Ave Return	8 mm	EMPIRE™ Exterior	36'3" x 14'2"	1,380 x 540
Corner Wrap Side 1 (1093-B)	8 mm	EMPIRE™ Exterior	82'8" x 24'8"	3,150 x 940
Corner Wrap Side 2 (1093-C)	8 mm	EMPIRE™ Exterior	82'8" x 40'5"	3,150 x 1,540
Left 42nd St. (1093-D)	8 mm	EMPIRE™ Exterior	33’10" x 48’3”	1,290 x 1,840
Right 42nd St. (1093-E)	8 mm	EMPIRE™ Exterior	33’10" x 33’7”	1,290 x 1,280

The centerpiece of the LED spectacular is an 82’8” tall corner-wrap display facing 7^th Ave and 42^nd. The side facing 7^th Ave is 24’8” wide while the side facing 42^nd is 40’5” wide. The vertically oriented display’s slanted top edge comes to a point to match the 5 Times Square skyscraper's unique architecture.

The main face of the second-largest screen is 36’3” x 55’1” (1,380 x 2,100 pixels) with a 14-foot return to allow extended view times for northbound traffic along 7^th Ave. The other two LED screens face 42^nd and measure 33’10” x 48’3” (1,290 x 1,840) and 33’10” x 33’7” (1,290 x 1,280), respectively.

The entire digital out-of-home (DOOH) platform is comprised of 15.5 million pixels and almost 11,000 square feet of LED video canvas.

North Shore Neon provided LED installation services.