SNA pixel count icon

Total Pixels

17.1 million

SNA pixel pitch icon

Pixel Pitch

10 mm

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Display Count


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Square feet


The Displays at Circa Towers

In the heart of downtown Los Angeles, just steps away from the Arena (formerly Staples Center), L.A. LIVE, and the Los Angeles Convention Center, sits the new development known as Circa. Consisting of two 35-story luxury residential towers, a 2-acre rooftop amenities deck, and space for multiple high-end retail and dining establishments, this stately new development also features over 18,200 square feet of state-of-the-art exterior LED video displays.

The project is located at 1200 South Figueroa Street.

Around the Bend

Installed on the property's eight-story parking structure, the convex and concave design of the displays allows them to mirror the unique curvature of the architecture. The sprawling trio of displays measures 120' wide by 66' tall; 112' wide by 53' tall; and 85' wide by 53' tall. The displays feature a 10 mm pixel pitch and contain a total of more than 17 million pixels.

In addition to showcasing the property's residential units, the huge digital platform will promote commercial tenants and certain nearby businesses. With concerts, conventions and other well-attended venues, the area in and around the Circa property draws more than 6 million visitors annually.

SMD Packaging Technology

All LED screens in the project employ surface-mount device (SMD) pixel technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. SNA Displays continues to provide an industry-leading array of interior and exterior products offered with SMD packaging technology.

Project Partners

SNA Displays partnered with YESCO, a leading U.S. custom signage integrator, for fabrication and installation of all secondary steel structural components along with the installation and integration of the electronics for all digital assets.

A Brighter Future

In addition to the new LED displays, a series of color-changing architectural lighting features that run vertically along each tower was added to the development.


Project Location

1200 S Figueroa Street, Los Angeles, CA

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