Salesforce Tower Sydney

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Total Pixels

25.7 Million

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Pixel Pitch

4 mm

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Display Count


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Square feet


SNA Displays Adds LED Video Wall to Lobby of Salesforce Tower Sydney

SNA Displays manufactured a massive four-panel LED video wall for the lobby of Salesforce Tower Sydney, located in the iconic Circular Quay harbor in the heart of Sydney, Australia.

The giant digital lobby display consists of four BOLD™ Interior LED video walls, two of which are set at right angles to form a corner display. Each display face employs a 4-millimeter pixel pitch and is approximately 34'7" tall, with widths ranging from 23 feet to 41 feet 7 inches. Combined, the direct-view LED display system includes approximately 4,700 square feet of digital canvas and processes nearly 26 million pixels.

SNA Displays partnered with Sensory Interactive, which develops and manages digital media installations and brand-focused content for Salesforce facilities around the globe. Multinational construction, property investment, and infrastructure company Lendlease provided general contracting services while AV integrator Diversified provided integration and installation services. SNA Displays also provided the content management system.

Designed by building architecture firm Foster + Partners, Salesforce Tower Sydney is a 53-story building with views across Sydney Harbour, Harbour Bridge, and the iconic Sydney Opera House. Once fully completed, Salesforce Tower Sydney will be the tallest building in the city, the second tallest skyscraper in Australia, and one of the country’s most sustainable buildings. As with other Salesforce towers, the Sydney location will include a hospitality space known as the Ohana Floor, which will be available to non-profits and local education groups on weeknights and weekends at no cost.

Several other LED video walls throughout the building’s upper floors are planned, with expected completion in 2023. For more information on how Salesforce integrates cutting-edge video display technology into its iconic skyscrapers, visit SNA Displays’ Salesforce portfolio.


Project Location

180 George Street, Sydney, Australia

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