Salesforce Tower Atlanta

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Total Pixels

10.2 Million

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Pixel Pitch

1.67 mm, 2.5 mm

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Display Count


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Square feet


Salesforce Tower Atlanta

The Buckhead area of North Atlanta is home to Salesforce Tower Atlanta, one of the software giant’s ever-growing roster of locations. SNA Displays manufactured a BOLD™ Interior LED screen for the lobby of the 34-floor property, which is also the city’s 25th-tallest building.

SNA Displays partnered with HITT (general contractor) and Diversified (integrator and display installer). Sensory Interactive, which develops and manages digital media installations and brand-focused content for Salesforce facilities around the globe, oversaw all aspects of the project.

“Our partners were all great to work with,” said Nick Gioia, project manager for SNA Displays. “We really have great partnership teams, which is essential when integrating high-end display technology for such a high-end brand.”

The BOLD™ interior display product uses a 2.5 mm pixel pitch and a resolution of 2,070 pixels high by 3,680 pixels wide (17' x 30'2") for a total of 512 square feet of digital canvas and 7.6 million pixels.

The second phase of the Salesforce Tower Atlanta was to construct a BRILLIANT™ interior display for the building’s 34th-floor conference room.  It uses a 1.67 mm pixel pitch at a resolution of 1,215 by 2,160 (6'8" x 11'10") for a total of 2.6 million pixels. The installation was completed in October 2020.


Project Location

950 E Paces Ferry Road, Atlanta, GA

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