Margaritaville Resort Orlando
SNA Displays Supplies Multiple Display Technologies Throughout Margaritaville Resort Orlando
SNA Displays was selected for a major resort and waterpark attraction project for Jimmy Buffett's Margaritaville franchise.
The vacation attraction – Margaritaville Resort Orlando – opened in 2019 with a wide assortment of digital signage over a vast campus and for various purposes. The project includes digital wayfinding, pylon identification signage, and LED spectacular assets. In total, there are more than 30 digital displays, including LCD monitors, free-standing kiosks, and interior and exterior LED screens.
The flagship signage for the new Margaritaville property is an LED display at the Island H2O Live! Water Park wave pool measuring 42 feet wide by 22 feet high. The screen has a resolution of 1,280 by 672 pixels.
Upon entering the waterpark, visitors are greeted by an LED display approximately 21 feet wide by 9 feet high just above the turnstile awning. A twin LED screen, also installed above the awning, can be viewed as resort guests exit the waterpark. Both of these displays have a resolution of 480 pixels wide by 264 pixels high.
Across the 300-acre property in the retail area of Margaritaville are several additional LED installations by SNA Displays. An entrance pylon contains a mix of two-sided static and digital signage, including a 16-foot-wide-by-9-foot-high LED display. There are also three LED screens placed around various roundabouts in the retail area of the resort, providing themed and directional messaging to resort traffic.
Another double-sided pylon display was installed close to the 184-room resort hotel. This vertically oriented LED screen measures 11.5 feet wide by 19 feet high with a resolution of 352 pixels wide by 576 pixels high.
All exterior LED displays at the resort were produced from SNA Displays’ Empire™ product line and feature a 10-millimeter pixel pitch.
SNA Displays also supplied an interior video wall for the resort’s hotel lobby. The 20-feet-wide, 9-feet-high screen from the SNA Displays’ BOLD™ line of interior display products features a 2.5-milimeter pixel pitch. At 2,400 pixels wide by 1,080 high, it’s the highest-resolution LED video display on the property.
“I'd like to thank SNA Displays for an overall great experience with the signage for the Margaritaville Resort Orlando development,” said Peter Brown, executive director of operations and asset management for Encore Capital Management, a real estate investment and development firm. “From purchase order to commissioning to support, there were so many important aspects of this project that the team from SNA Displays managed successfully.”
The digital signage network will be promoting various events and activities throughout the resort in addition to displaying commercial content. Media sales are managed by BOLDSITE Media, a destination media company based in New York City.