CEB Tower

Total Pixels

4 Million

Pixel Pitch

4 MM

Resolution

1,440 x 2,880

Square feet

770

WRAPPED IN PIXELS

Located at 1201 Wilson Blvd., this project site is part of a mixed-use development by JBG Smith known as Central Place. The development consists of several buildings, including a residential tower, plaza, and the 31-story CEB Tower, which serves as the headquarters of CEB, Inc.

Acting as the centerpiece of the new building’s lobby, the 714 square-foot-display wraps around the façade of the elevator shaft. The display incorporates custom-designed panels that minimize the visual seam typically seen with 90-degree corners. Measuring 19 feet high by 38 feet wide, this 4 mm BOLD™ Interior LED display contains over 4 millions pixels and includes a sound system that allows content designers to incorporate various effects.

Owner/developer consultant Sensory Interactive oversaw design, technology selection, bidding, and project management for the display. Following a comprehensive evaluation process, Sensory Interactive selected SNA Displays for the project based on the company's ability to adapt to the demanding project requirements and deliver displays with the remarkable resolution and build quality demanded by this upscale environment.

SMD PACKAGING TECHNOLOGY

This interior LED video display employs surface-mount device (SMD) pixel technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. SNA Displays continues to provide an industry-leading array of interior and exterior products offered with SMD packaging technology.