Hewlett Packard Enterprise Global HQ

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Total Pixels

43 Million

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Pixel Pitch

1.2 mm–12 mm

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Screen Count


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Square feet


Hewlett Packard Enterprise (HPE) Global Headquarters

SNA Displays manufactured nearly five thousand square feet of digital signage for the Hewlett Packard Enterprise (HPE) Houston campus. The digital signage network provides immersive experiences, artistic and inspirational pieces, and branded content, all built with LED display technology from SNA Displays. Technology integration company i.e.Smart Systems oversaw the project.

HPE Global Headquarters Display Summary
Display Pitch Product Size (h x w) Resolution
Exterior LED Spectacular 12 mm EMPIRE™ Exterior 39'4" x 89'9" 1,000 x 2,280
Lobby 2.5 mm BOLD™ Interior 28' x 13'1" 3,420 x 1,600
The Fishbowl (each side) 2.5 mm BOLD™ Interior 7'5" x 11'10" 900 x 1,440
Immersive Theater 1.2 mm BRILLIANT™ Interior 7'5" x 49'10" 1,800 x 12,160
Curved Video Wall 1.2 mm BRILLIANT™ Interior 5'11" x 10'6" 1,440 x 2,560
The PlayGround 1.2 mm BRILLIANT™ Interior 7'5" x 13'1" 1,800 x 3,200


Exterior LED Spectacular

The outdoor LED spectacular is a 12 mm EMPIRE™ Exterior video wall with just over three-and-a-half thousand square feet of digital canvas. It measures approximately 39 feet tall and 90 feet wide (1,000 x 2,280 pixels) and processes 2.3 million pixels. The digital display, used for campus-wide messaging, is mounted on the side of a six-floor parking structure and overlooks a courtyard. It replaced glass panels that previously adorned the structure.


HPE’s lobby display is a 2.5 mm pixel pitch, vertically oriented LED screen used for artistic and mood-setting content. The BOLD™ Interior lobby display stands approximately 28 feet tall and 13 feet wide (3,420 x 1,600), giving it 368 square feet of digital canvas and approximately 5.5 million total pixels.

The Fishbowl

The Fishbowl is a customized immersive installation that features two LED walls and an LED floor with glue-on-board pixel packaging that all become activated when the “garage doors” open. The screen content is that of data flowing through the server racks and the overall design recalls HPE’s humble beginning in a garage. Each of the Fishbowl's faces is approximately 7 feet by 12 feet with a resolution of 900 x 1,440 pixels. Built from SNA Displays’ 2.5 mm BOLD™ Interior product line, the Fishbowl consists of 3.9 million pixels.

Immersive Theater

The Immersive Theater features a concave BRILLIANT™ Interior LED video display that curves around HPE's in-house movie-theater-style space  equipped with stadium seating. The display has a 15-foot radius and employs a 1.25 mm narrow-pixel-pitch (NPP). At approximately 7 feet tall and 50 feet wide with a resolution of 1,800 x 12,160, the video wall comprises nearly 22 million pixels. The theater's visual content was custom-designed to provide a completely immersive experience. To enhance the Immersive Theater experience, i.e.Smart Systems integrated a 15.5-channel theater sound system.

Curved Video Wall

Outside the theater is a convex LED video wall with a 13-foot radius. At approximately 6' tall by 10'6" wide, the display employs a 1.2 mm pixel pitch and a resolution of 1,400 x 2,560 pixels.

The PlayGround

The PlayGround was designed as an executive briefing center. It features a 1.2 mm pixel pitch video screen that is 7'5" tall by 13'1" wide (1,800 x 3,200), giving it 5.8 million total pixels. The space also has interactive screens and tables, Oculus experience systems, and even HPE/Mercedes’ full-sized F1 Car.


The lobby video wall was installed by AV integrator Digital Dreams while the PlayGround, Immersive Theater, and Fishbowl LED screens were installed by Ion Visual Solutions. Houston-based sign company State Sign installed the exterior LED spectacular.

For more information on the interior phase of the HPE installations, visit the Hewlett Packard Enterprise news release.

For more information on the exterior phase of the HPE installations, visit the HPE exterior news release.



Project Location

1701 E Mossy Oaks Road, Spring, TX 

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