The QUAD

SNA Displays provided three-sided video wall to an office building at The QUAD, a mixed-use development in uptown Dallas. The large dvLED serves as the building's digital art centerpiece.

The BOLD™ Interior display has a pixel pitch of 2.5 mm and is 14'9" high x 53'2" wide (1,800 x 6,480 pixels). It is framed with terracotta-style hardened clay to match the building’s interior walls and extends around two 90-degree corners, offering views from all corners of the lobby and outside through the glass façade.

The indoor video screen was designed to attract guests employing vibrant content inspired by nature. Additionally, the dvLED provides a striking focal point for the lobby, helping property developer Stream Realty market the building and its elevated office experience aesthetic for “the next generation of Uptown Dallas.”

SNA Displays was hired by owner representative Sensory Interactive, which provided construction management services as well as programming and operational support. Digital Dreams provided installation services.

The video wall is similar to the Media Box at AT&T's headquarters lobby, also in Dallas. More at The QUAD Unveils Digital Art Video Wall in Dallas.