Associated Bank River Center

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Total Pixels

7.7 million

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Pixel Pitch

2.5 mm

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Display Count


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Square feet


Associated Bank River Center


The Associated Bank River Center, a 28-story high-rise in downtown Milwaukee, modernized its visitor experience with two high-end LED display systems from SNA Displays’ BOLD™ Interior line of digital displays. Camera Corner Connecting Point provided installation services.

The LED display outside the tower’s first-floor elevator hall is 13 feet high by 21 feet wide and is viewable to traffic outside the lobby’s glass-façade entrance along East Kilbourn Avenue. It features a pixel pitch of 2.5 mm and includes more than 4.1 million pixels (1,620 x 2,560).

In a hallway connecting the tower lobby to the Saint Kate Hotel is a 41-foot-long interior LED display that also employs a 2.5 mm pixel pitch. The large-format video wall is six feet tall and includes more than 3.5 million pixels (720 x 4,960). Its most defining architectural feature is a convex curve with a 12-foot radius.

Both direct-view LED displays feature custom content from digital art and brand specialists cFire. SNA Displays’ Client Service Group, which offers managed services for digital signage networks, manages the content on behalf of commercial real estate management firm Colliers.

See the news release for more information.

About cFire

cFire is an experiential content company that provides high-quality, technically robust immersive art and brand experiences for resorts, retail, hospitality, transportation hubs, cities, and corporate locations. Learn more at

About Camera Corner Connecting Point

Camera Corner Connecting Point (CCCP) began as a camera store in 1953. Since then, the company has expanded into other technologies, such as IT, AV, managed services, physical security, and unified communications. Learn more at

About Associated Banc-Corp

Associated Banc-Corp (NYSE: ASB) has total assets of $34 billion and is Wisconsin’s largest bank holding company. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 220 banking locations serving more than 120 communities throughout Wisconsin, Illinois, and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio, and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at


Project Location

111 E Kilbourn Avenue, Milwaukee, WI

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