Salesforce Tower New York

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Total Pixels

54.5 Million

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Pixel Pitch

1.67 mm - 2.5 mm

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Display Count

9

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Square feet

1,880

Salesforce Tower New York

SNA Displays manufactured nine LED screens for Salesforce Tower in New York, located in the city’s Bryant Park area just outside the Times Square bowtie. The digital displays, a combination of BOLD™ and BRILLIANT™ interior products, demonstrate Salesforce’s expertise in using cutting-edge technology as part of its corporate identity.

The displays feature brand-focused content developed by Sensory Interactive that makes each of the software giant’s locations feel familiar, even though they’re often separated by thousands of miles.

Both lobby displays in Salesforce Tower New York come from SNA Displays’ BOLD™ line of interior products and use a 2.5 mm pixel pitch. One LED is 203 square feet and the other is 189 square feet; they have respective resolutions of 1,260 pixels high by 2,400 pixels wide and 1,350 by 2,080.

The Townhall display at Salesforce Tower New York contains an astonishing 27.7 million pixels, making it one of the highest-resolution continuous LED screens in the United States.

The remaining seven LED screens exemplify SNA Displays’ BRILLIANT™ line of interior displays. Aside from the reception video wall, which has a 1.92 mm pixel pitch, they each use a 1.67 mm pixel pitch, come in a variety of sizes and resolutions, and appear in the building’s Innovation and Transformation Center, a collection of conference rooms and multifunction spaces.

Two noteworthy screens are found in the building’s Townhall and Ohana rooms.

The Townhall display at Salesforce Tower New York contains an astonishing 27.7 million pixels, making it one of the highest-resolution continuous LED screens in the United States. The pixel-rich display is 13’4” high and 62’5” long (2,430 x 11,400 pixels).

The LED display in the Ohana room is 8’10” x 15’9” with a total of 4.7 million pixels (1,620 x 2,880). For examples of similar Townhall and Ohana displays, visit the project pages for Salesforce Tower (San Francisco) and Salesforce Tower Indianapolis.

The nine displays have a combined 54.5 million pixels and cover 1,880 square feet of digital canvas. They were installed by Whitlock, a leading technology integrator and a partner in SNA Displays’ North American channel program.

Product

Project Location

3 Bryant Park, New York, NY

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