Gensler Austin

SNA Displays recently manufactured and installed a BRILLIANT™ Interior LED video wall for Gensler’s Austin office. Gensler is a global architecture, design, and planning firm, with 50 offices worldwide. The fine-pitch direct-view LED video wall is similar to the lobby digital centerpiece at another of Gensler's Texas-based offices, also built by SNA Displays.

With digital solutions becoming a more integral part of architecture, and with Gensler having its own Digital Experience Design practice area, this display provides the Austin team with an ability to not only incorporate rich content into their office, but also serves as a valuable tool to demonstrate the power of digital experiences to current and prospective clients. Gensler will feature a combination of portfolio work, culture-related content, ambient nature content and locally-sourced creative content from Austin artists and students.

Gensler’s state-of-the-art LED display system is 13’2” high by 26’2” wide and integrates BRILLIANT and THRUMEDIA™ technologies from SNA Displays. The main, full-matrix portion of the LED wall uses a narrow pixel pitch of 1.92 mm and contains more than 5.8 million pixels (1,404 x 4,160).

However, what makes the lobby display at Gensler’s Austin location unique is the way it seamlessly integrates THRUMEDIA technology, SNA Displays’ transparent video product line. THRUMEDIA displays include LED sticks at various pixel pitches and spacing to create “see-through” video displays via creative, non-traditional layouts. Typically, these thin, low-profile LED sticks are placed in front of windows of building facades to allow people inside the building to maintain a line of sight to the outside environment while creating a transparent image for the outside viewer.

SNA Displays combined the two products by layering 30 horizontal THRUMEDIA strips above the main LED screen. While all strips in Gensler’s system employ a 10 mm pixel pitch horizontally, the LED sticks are spaced at various distances to create a gradient effect. The strips are clustered in five different spacing groups, from 30 mm spacing to 80 mm spacing.

All told, the display system includes just over 360 square feet of LED canvas.