NEW YORK—The Digital Signage Federation (DSF), a non-profit organization dedicated to the advancement of the digital signage industry, recently hosted a ceremony for its inaugural Pixel Awards. There, SNA Displays took home the “Rockstar Rollout” trophy for its work on the Circa Digital Spectacular, an LED mega-spectacular in downtown Los Angeles.
DSF created the Pixel Awards to recognize the projects, people, and innovations shaping the future of digital signage. The Rollout Rockstar award, specifically, focuses on excellence in the planning, coordination, and execution of a large-scale digital signage deployment. Since its completion in early 2026, the Circa Digital Spectacular stands as the largest continuous digital-out-of-home (DOOH) video display along the U.S. West Coast.
“Congratulations to our entire team for executing such a complex, world-class rollout at Circa Los Angeles,” said Jason Helton, executive vice president of SNA Displays. “As proud members of the Digital Signage Federation, we greatly appreciate the work they do for this industry and the Pixel Awards are a great way to highlight the hard work and dedication of the people that make digital signage what it is.”
Circa Digital Spectacular at a Glance
- Largest continuous DOOH platform on the U.S. West Coast
- 20,000 ft2 EMPIRE™ Exterior LED display
- Demo’d and replaced 18,000 ft2 of previous tech
- Transformed three displays into one architectural canvas
- Structural steel redesign and reconstruction
- Aggressive four-month construction schedule
- Complex concave and convex curves
- Construction performed above active restaurants and businesses
- Dozens of specialized trades coordinated under a single project management effort
LEarn More
- Pixels in Progress: Circa Towers DTLA Demolition
- SNA Displays, BIG Outdoor Unveil Largest Continuous DOOH Platform on West Coast
- Circa Digital Spectacular portfolio page
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, SNA Displays has worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big on LinkedIn, Instagram, and Vimeo, or visit us at snadisplays.com.