LOS ANGELES—SNA Displays and BIG Outdoor recently completed a massive overhaul of one of the largest LED video installations on the West Coast, the Circa Digital Spectacular. The massive digital-out-of-home (DOOH) platform was converted from a trio of large-format screens to one continuous LED mega-spectacular that wraps the corner of S Figueroa and W 12th streets in busy downtown LA. At 20,000 square feet of canvas, it becomes the largest continuous DOOH platform on the West Coast.
The Circa LA development and the reimagined LED spectacular are owned by Hankey Investment Company and Jamison Services. Premium out-of-home media provider BIG Outdoor operates the landmark media destination, adding it to the company’s extensive DOOH network in Los Angeles.
“The size and quality of our new Circa Digital Spectacular provide an unmatched video experience in downtown Los Angeles,” said Scott Dobbins at Hankey Investment Company. “We’re extremely excited for the opportunities this platform provides for our advertising partners and for visitors to one of the busiest areas in Southern California.”
“This incredible display offers brands a one-of-a-kind platform in the epicenter of the city’s sports and entertainment scene,” said Bill Tagliaferri, president of BIG Outdoor. “Circa will be the most impactful digital display in Downtown Los Angeles, perfectly positioned to capture the world’s attention during marquee moments like the FIFA World Cup in 2026, the Super Bowl in 2027, and the LA Olympics in 2028.”
The new DOOH platform processes 55% more pixels than its predecessor and includes both concave and convex curves to integrate seamlessly with Circa LA’s architecture.
“As one of SNA Displays’ most recognizable installations, the Circa Digital Spectacular holds a special place for many of us,” said Craig Sholder, SNA Displays’ director of sales. “Between the demolition of the previous screens and tons of added steel and electrical infrastructure to accommodate the larger platform, our team and our partners have done something really special with this one. We’re incredibly grateful to continue providing landmark video experiences to downtown Los Angeles.”
P.S. Services provided demolition and installation services under the oversight of Los Angeles-based Rasool Sayed, project director for SNA Displays, who also oversaw the original display installation.
Located in the heart of downtown Los Angeles, the Circa Digital Spectacular is next door to Crypto.com Arena, LA LIVE, and the Los Angeles Convention Center. For more information on the massive DOOH retrofit, visit snadisplays.com.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.
About BIG Outdoor
BIG OUTDOOR is a leading Out-of-Home media owner specializing in premium, large-format digital and static signage in the nation’s most dynamic markets. Known for its expertise in OOH development, real estate partnerships, and sales execution, BIG OUTDOOR has built an industry reputation for delivering iconic media destinations that blend cutting-edge technology with architectural design.