Fashion District of Philadelphia

The Fashion District of Philadelphia recently added a mixture of indoor and outdoor direct-view LED screens from SNA Displays. Including digital displays as part of its holistic communications strategy gives the venue a dynamic platform for customizable content to attract and inform visitors. The 900,000-square-foot development will feature workspaces and dozens of shopping, dining, and entertainment destinations.

Four of the new screens are from SNA Displays’ line of EMPIRE™ exterior products and can be seen along Market Street at 9^th, 10^th, and 11^th Streets.

The fifth digital display, a double-sided BOLD™ Interior LED product, is 17'1" high by 11' wide (870 x 560 pixels). The hanging indoor screen, which sports a 6.0 mm pixel pitch, is an overheard advertisement platform that rotates, making it viewable from all directions without blocking the storefronts.

Combined, the five displays have almost 9 million pixels and cover more than 4,000 square feet of digital canvas.  YESCO and Eastern Sign Tech installed the exterior displays while The South Shore Sign Company installed the interior rotating screen and fabricated and installed its support structure.

For more information, check out the Fashion District of Philadelphia press release.