Target Times Square

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Total Pixels

8.1 Million

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Pixel Pitch

6.67 mm



3,672 X 2,208

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Square feet


Target Times Square LED Spectacular

SNA Displays manufactured an LED spectacular for Target’s Times Square store. The large-format digital is a curved, vertically oriented LED screen positioned just above the entrance to the retail giant’s storefront at 247 W 42nd Street, located between 7th and 8th avenues. SNA Displays provided a tight-pitch 6.67 mm product from its EMPIRE™ Exterior display series.

Sensory Interactive designed, implemented, and launched the digital signage strategy for the new spectacular as part of a larger effort to further develop Times Square’s E Walk retail complex.

The 80-foot-tall LED screen has a tight radius and narrow returns at either end, a design that projects the display outward from the storefront façade and maximizes the viewing area for pedestrian and automobile traffic. The nearly 4,000-square-foot LED display is 80'3" high by 48'3" wide. With a resolution of 3,672 x 2,208, Target’s LED spectacular consists of more than 8.1 million total pixels.

The project’s general contractor was Henegan Construction. AMA Sign and Electric Company was hired to install the LED display.

For more information, visit the Target Times Square news release.

About Sensory Interactive

Sensory Interactive is a Washington, DC-based real estate advisor that integrates technology and real estate to deliver untapped value, successful design and implementation, and immersive branded experiences. For more information, visit

About AMA Sign and Electric Company

AMA Sign and Electric Company is an established signage, display, and holiday decor provider based in New York City. With a talented team of designers and technicians, we provide a full range of services, from original design through production to wiring and installation. To learn more, visit


Project Location

247 W 42nd Street, New York, NY

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