Salesforce East
Total Pixels
38.9 Million
Pixel Pitch
1.2 mm, 6 mm
Display Count
6
Square feet
3,132
Salesforce East
SNA Displays manufactured and oversaw the installation of five BRILLIANT™ Interior displays in addition to the massive BOLD™ Interior lobby video wall at Salesforce East, one of several Salesforce corporate developments in San Francisco. Salesforce is a cloud-based software company known for its customer relationship management services.
Salesforce East is located at 350 Mission Street San Francisco’s Financial District, the same building that features the well-known wrap-around lobby wall and art centerpiece from SNA Displays. It’s also near several other SNA Displays projects: Okta San Francisco, Salesforce Tower San Francisco, and Salesforce West.
| Salesforce Tower East Display Summary | ||||
|---|---|---|---|---|
| Location | Pitch | Product | Size (h x w) | Resolution |
| Lobby | 6 mm | BOLD™ Interior | 37'10" x 68'6" | 1,920 x 3,480 |
| L29 Reception Room | 1.2 mm | BRILLIANT™ Interior | 8'1" x 14'5" | 1,980 x 3,520 |
| Ohana Room | 1.2 mm | BRILLIANT™ Interior | 10'4" x 18'4" | 2,520 x 4,480 |
| Conference Rooms (x3) | 1.2 mm | BRILLIANT™ Interior | 6'8" x 11'10" | 1,620 x 2,880 |
Three of the digital displays are in the building’s Innovation and Transformation Center (ITC), a cutting-edge space designed to inspire employees to engage with their customers in meaningful ways. They are each 6'8" by 11'10" (1,620 x 2,880 pixels) and feature scissor/x-arm frames installed by RP Visual Solutions to allow them to be extended from the wall for easy service. Arrow Sign Company provided subframes for the installation.
The fourth display, inside the 29th-floor reception room, is 8'1" x 14'5" (1,980 by 3,520 pixels), giving it nearly 7 million pixels. The reception room serves as a check-in area for the ITC spaces.
Finally, the Ohana room on the 30th floor features an 11.3-million-pixel display that is 10'4" x 18'4" (2,520 by 4,480 pixels). This room was designed as a high-end space to host clients; it includes a stage for parties and a full kitchen that allows for a complete dining experience.
The impressive 37'10" by 68'6" BOLD™ Interior lobby wall that is part of the overall display network at Salesforce East uses a 6 mm pixel pitch and has a resolution of 1,920 by 3,480 pixels, for a total size of 2,589 square feet and 6.7 million pixels. For more information on this display, visit the project page for 350 Mission Street.
All of the direct-view LEDs other than the huge lobby display use a pixel pitch of 1.2 mm, giving Salesforce East a total of 38.9 million pixels over 3,132 square feet of digital display canvas, and feature brand-focused content developed by Sensory Interactive.
Product
Project Location
350 Mission Street, San Francisco, CA