Salesforce West: 50 Fremont
Salesforce West Video Wall: A Digital Signage Screen in Action
SNA Displays installed a 106-foot-long, 4 mm LED video display in the lobby of Salesforce West at 50 Fremont Street in San Francisco. It is the longest continuous 4 mm LED screen in the United States and is best known for its highly detailed content. The realism of its water effects and the immersion of its nature content have caused some to call this digital lobby wall the "Salesforce waterfall screen" or "Salesforce lobby forest."
Despite the tensions that inevitably come with retrofits and new building construction, we were put at ease by SNA's experience, know-how and ultimately results with regard to the LED technology they supplied.
MORE THAN SIX MILLION PIXELS
The video wall at Salesforce West features a tight 4 mm pixel pitch, meaning the center of each pixel is only .16 inches from the center of an adjacent pixel. The LED screen is approximately 12'7" high by 106'5" wide with a resolution of 960 x 8,112 pixels, excluding the elevator cutouts. Accounting for the elevator cutouts, the display consists of approximately 6.4 million pixels, comparable to many LED spectaculars like those found in Times Square.
SURFACE-MOUNT DEVICE (SMD) TECHNOLOGY
The Salesforce West video wall comes from SNA Displays' BOLD™ Interior line of indoor LED display technology. BOLD LED screens employ high-end, surface-mount device (SMD) technology, where each pixel's LEDs are packaged together, allowing for crisp, clear imagery and a widened viewing experience.
PART OF THE LOBBY ARCHITECTURE
The project's design architect was Gensler. In addition to the retrofit nature of the project, one of the critical elements of the design was properly positioning the screen technology around the elevator entrances. This allows the digital wall to become an important part of the lobby architecture without being intrusive.
MOVING PAST THE LOBBY
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