NEW YORK―The DailyDOOH Gala Awards, a black-tie industry award event took place on Thursday, October 14, as part of New York Digital Signage Week. This year saw more than 100 submissions from all over the world, with 36 finalists competing in only twelve categories.
Installations featuring high-end digital signage manufactured by SNA Displays won two Gala Awards.
Best Corporate or Hospitality Install: AT&T Discovery District
AT&T leveraged technology and media to not only reinvigorate its downtown Dallas corporate campus but also create a community-accessible environment, all while heightening brand awareness and transforming the central business district. The technology and media giant combined audio-video elements, LED lighting, and 12,000 square feet of LED signage with mesmerizing – and seamlessly integrated – awe-inspiring immersive digital artwork to establish a can’t-miss destination known as the AT&T Discovery District.
The project was designed, planned, and managed by global architecture and design firm Gensler. SNA Displays manufactured the internal and external LED display technology for The District, coordinated with the project team of design professionals and specialty contractors, and supervised installation of all LED signage.
Best Original Digital Billboard: Grandscape Stylon™
Grandscape is a destination shopping center in North Dallas featuring digital signage throughout the development, the centerpiece of which is a double-ellipsoid-shaped vertical digital billboard surrounded by a reflecting pond with fountain features. The double-sided, 43′-tall-by-37′-wide Stylon™ was designed and engineered by the experiential design firm Barnycz Group and manufactured by SNA Displays. BOLDSITE Media handles advertising sales for the videoboard.
Dennis Hickey, Gerard Shallo, Nicole Rotyliano, Pete Simon, and Stew Ives attended the gala and accepted both awards on SNA Displays’ behalf.
“It’s great to be recognized in our industry for great work,” said Hickey, president of SNA Displays. “The real credit obviously goes to the designers and managers of these kinds of creative, mold-breaking projects. It’s truly a privilege to be associated with clients and partners like Gensler and Barnycz Group.”
ABOUT SNA DISPLAYS
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.
SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.
Gensler is a global architecture, design, and planning firm with 49 locations across Asia, Europe, Australia, the Middle East, and the Americas. Founded in 1965, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work, and play more inspiring, more resilient, and more impactful. For more information, visit gensler.com.
ABOUT THE BARNYCZ GROUP
The Barnycz Group is an experiential design firm specializing in creating unforgettable dynamic environments. From concept to content, the Barnycz Group was the Experiential Designer for the entire project, designing multiple iconic outdoor features at Grandscape, including a 35-foot-tall light sculpture, a 55-foot-wide outdoor stage, and multiple video artworks that play throughout the venue. For more information, visit barnyczgroup.com.
ABOUT BOLDSITE MEDIA
Based in New York City, BOLDSITE Media is a destination media company that creates boundless brand environments in high-traffic public places. BOLDSITE partners with real estate developers, agencies and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories. BOLDSITE Media is part of the BIG Outdoor family of companies. For more information, visit boldsite.com.