MCLEAN, VA—Tysons Corner Center, the largest retail mall in the Washington, D.C., metropolitan area, recently enhanced its new PenFed Plaza with a 3.9 mm EMPIRE™ Exterior LED video screen from SNA Displays. Directly accessible from the Beltway (I-495), Tysons Corner is a major economic and shopping destination for Northern Virginia. The 1.8-million-square-foot premier shopping center is managed by Macerich, a leading owner, operator, and developer of major retail properties in top markets.
“PenFed Plaza at Tysons Corner offers high-impact community programming and a property-wide media network that delivers exceptional reach and exposure to a ready-to-spend audience,” said Jack Hsieh, president and CEO of Macerich. “As a Fortress property within our portfolio, Tysons Corner Center serves as a first-to-market destination for top brands and retailers.”
PenFed Plaza is a first-of-its-kind outdoor civic space in the Tysons area of McLean, Virginia. The new LED screen overlooks the plaza filled with stores and restaurants that also holds events such as 5K races, grand openings, and brand launches. The large-format video display measures 15’6” x 32’9” (1,216 x 2,560 pixels) and processes just over 3.1 million pixels.
“As shopping centers increasingly become key entertainment destinations that anchor the local economy, management continues to look for more and better ways to engage visitors,” said Pete Simon, sales director for retail and OOH for SNA Displays. “The new outdoor LED display at PenFed Plaza offers a long-term platform for live events, branding, advertising, and much more.”
The plaza’s name comes from the Pentagon Federal Credit Union, who has exclusive branding and sponsorship opportunities across the Tysons Corner Center campus. Events at PenFed Plaza routinely attract thousands of attendees from the local community and around the world.
SNA Displays previously provided a large outdoor video board for the Tysons Corner Center parking garage façade.
See more at SNA Displays’ Tysons Corner Center PenFed Plaza portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, SNA Displays has worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big on LinkedIn, Instagram, and Vimeo, or visit us at snadisplays.com.
About Macerich
Macerich is a fully integrated, self-managed, self-administered real estate investment trust (REIT). As a leading owner, operator, and developer of high-quality retail real estate in densely populated and attractive U.S. markets, Macerich’s portfolio is concentrated in California, the Pacific Northwest, Phoenix/Scottsdale, and the Metro New York to Washington, D.C. corridor. Developing and managing properties that serve as community cornerstones, Macerich currently owns 43 million square feet of real estate, consisting primarily of interests in 40 retail centers. Macerich is firmly dedicated to advancing environmental goals, social good, and sound corporate governance. A recognized leader in sustainability, Macerich has achieved a #1 Global Real Estate Sustainability Benchmark (GRESB) ranking for the North American retail sector for ten consecutive years (2015-2024). For more information, please visit Macerich.com.