Yard House Times Square
Total Pixels
1.9 Million
Pixel Pitch
10 mm
Display Count
4
Square feet
2,096
Yard House Times Square
SNA Displays manufactures sister signage at 10 Times Square that complements the 2017 Champs retail LED screens.
SNA Displays manufactured another LED spectacular for 10 Times Square, located at 1441 Broadway in New York. The four-screen EMPIRE™ exterior LED system was installed outside the new Yard House restaurant, which occupies several stories (about 19,000 square feet) of prime retail location at the corner of 41st Street and 7th Avenue.
The new display system consists of four separate LED screens: a ticker along 41st Street, a large-format corner display, a ticker down 7th Avenue, and an all-LED awning that projects over the restaurant’s entrance. The four digital displays allow content coverage in all directions of the busy intersection.
All displays employ a pixel pitch of 10 mm with varying resolutions. The main corner display is approximately 24' high by 67' wide. In total, the four LED screens consist of 1.9 million pixels and cover more than 2,000 square feet of digital signage canvas.
SNA Displays completed a similar installation at the same site one block away in 2017. That LED display system, installed just outside the Champs retail store, also consisted of a large corner display and LED tickers extended in both directions along the building.
AMA Sign & Electric and Landmark Signs & Electrical Maintenance installed the Yard House LED displays, which mostly run digital out-of-home advertising content managed by Foxpoint Media.
| corner display | 2,048 x 70 | 67 x 24 | 1,587 |
| 41st ave band | 1,088 x 96 | 36 x 3 | 112 |
| 7th ave band | 1,664 x 96 | 55 x 3 | 172 |
| awning band | 1,088 x 192 | 36 x 6 | 225 |
SMD Packaging Technology
The displays employ surface-mount device (SMD) technology, where the LEDs in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. SNA Displays provides the widest offering of SMD technology in the LED display industry, from ultra-fine-pitch interior screens to wide-pitch exterior displays, and everything in between.
About Sensory Interactive
Sensory Interactive creates real estate value by using technology to generate revenue and deliver engaging visitor experiences. The company works with world-class institutions and organizations to produce promotional platforms, digital out-of-home platforms, dynamic environments, and creative content. From its headquarters in Washington, DC, and offices in Atlanta, Austin, Boston, Dallas, and New York, Sensory Interactive provides services covering an installation’s full life cycle, including project delivery, revenue, and management services. For more information, visit sensoryinteractive.net or @SenseInteract on Twitter.
About Foxpoint Media
Foxpoint is a rapidly growing outdoor advertising company with over 100 combined years of OOH experience. They develop and operate traditional and non-traditional outdoor signage platforms and are actively marketing/selling media across the U.S. For more information, visit foxpointmediaco.com.
Product
Project Location
1441 Broadway, New York, NY