EMPLOYEE SPOTLIGHT: DAVID KILE, Director of Systems Integration

SNA Displays proudly considers the concept of “people first” to be one of our core values. While our tangible product offering is top-tier LED video display technology, our real strength is the people who work at SNA Displays day in and day out, the ones who make the tag line Dreams Live Digitally® a reality.

Let’s learn a little more about David Kile. David is the director of systems integration at SNA Displays and has been with us for six years.

Personal Background

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Where did you grow up? Do you have any favorite childhood memories you’d like to share?

I grew up in Huntington Beach, California, Surf City USA. As a youth, I was very busy with events and activities as part of the student body, especially in High School. I was the school’s DJ, daily announcements presenter, assembly and events emcee, etc. I eventually progressed into Theater Arts, graduating with a Letter in Technical Theater and the Principal’s Award in Community Service. During time with my family, we vacationed in the High Sierra Mountains of California where I enjoyed fishing and hiking while off-roading with my Dad. More sophisticated vacations were the department of my Mom, where we went on long cruises and vacations overseas starting when I was five years old.

Do you have a personal motto or mantra? If so, what is it and what are its origins for you?

“The Show Must Go On” – A classic theater motto meaning that no matter what accident or mix-up occurs onstage, in the theater, or before the show… somehow the show must go on. This has been part of my upbringing through the theater arts, and it continues to this day when commissioning a display. Regardless of the number of hours, the late nights, the missing or malfunctioning equipment… the display will operate when we leave.


How do you like to spend your free time?

While living in California, I would take any free time and head to the Sierra Mountains for some camping or off-roading. Now in Georgia after purchasing a house, I am fully involved in home and property renovation. After five years of home ownership and over 5,000 square feet of renovation, we are almost done as we wrap up the crowning jewel, our elaborate basement Tiki Bar.

Besides your job, what subject(s) are you interested in or have expertise in?

I have a lot of interest in automotive work. I have a collection of classic cars from the 1940s through the 80s that have all been part of my family since they were originally purchased. Their continued upkeep and maintenance keeps me busy and I’m always learning something new.

Who’s had a significant influence on your life?

My late Grandmother had the largest influence on my life, even from an early age. After giving birth, my mom returned to work as a High School teacher and I was placed in my Grandmother’s care on a daily basis throughout the week. She taught me everything from reading, telling time, arithmetic, along with hours of playing with things around the house that helped foster my mechanical proficiency.

Professional Background


What did you do professionally before joining SNA Displays?

Initially out of college I was offered a job as a technical director at a newly opened performing arts center in Orange County, California. I was thrilled to have the opportunity to create a team from the ground up and help mold the facility operations to my heart’s desire. I was able to hire my closest friends, who all had similar backgrounds, and execute some cutting-edge shows and events. During this time, I was also operating my own business, Backstage Supply, which offered rentals and event support for corporate shows, conferences, regional theater, and permanent installations.

While completing a projection and lighting installation at a local church, I met the regional sales director for a DLP projection company. He introduced me to Digital Projection, Inc. (DPI), where I landed a job as their West Coast field engineer in 2008. For the next 10 years, I worked for DPI on hundreds of high-end installations, from theme parks and commercial spaces to live events and concerts, along with ultra high-end home cinema. DPI was the only projection company to win an Emmy Award for Excellence in Technology, and was the go-to manufacturer for high-end events I supported, such as the Sundance Film Festival and every Apple Keynote address throughout the 2000s.

After years of projection, in 2015 DPI started developing its LED displays division, where I was selected as the technical lead alongside another DPI alumni, Richard Hill, who led the sales team for LED displays. Around 2017, as DPI LED was going to market, I left digital projection to focus entirely on LED products by starting at SNA Displays.

What has been your favorite job (other than SNA Displays of course) and why?

Digital Projection was my favorite. I was able to work on a broad range of installations, and over time recruited my closest friends to work alongside me. I was able to be involved in so many domestic and international projects and develop a lifetime of knowledge and friendships.

Experience at SNA Displays

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What drew you to SNA Displays?

A company that is run by a youthful and energetic group of professionals that focuses on LED displays only and provides turnkey solutions. My prior experience was the opposite of this.

In your own words, how would you describe your current role?

I joke that my role is the “Director of Stuff with Buttons” since everything SNA Displays provides with buttons, knobs, and controls falls into my department. My team and I design, develop, and build all of the CMS and control system equipment that SNA Displays provides as part of our turnkey solutions. We integrate this equipment either in our Systems Department facility in Knoxville, Tennessee, or in the field at customer sites.

How have your previous jobs been similar to working at SNA? Different?

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My prior jobs have all been very similar and in the same industry. The biggest difference was transitioning from the display hardware itself to my current role working on the backend systems.

What is your typical workday like?

I work from my home office on a daily basis, and typically visit our Atlanta Showroom bi-weekly for meetings. I perform daily reviews of the latest projects, their drawings, and technical requirements and manage our AV equipment vendor relationships. I also take plenty of calls and Zoom sessions, followed by supporting our service department with their Level 2 and above support requests.

What do you like most about your job?

The vastly different types of applications our displays are used in and being able to help fire up a brand-new display that makes people say ‘Wow!

What accomplishment at SNA Displays are you most proud of? Your career overall? What is your next big accomplishment going to be?

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I am most proud of being part of the team that installed and commissioned the world-class displays at Lucas Oil Stadium. I am looking forward to an opportunity to lead the commissioning of an LED mega-spectacular in Times Square or Los Angeles.

How has your current role helped in your career development?

I have been able to advance through the corporate ladder within SNA Displays, which was impossible with my prior employer.

If you could switch jobs for a day with anyone else at SNA Displays, whose job would you want and why?

I likely wouldn’t want to switch jobs for a day, but I wouldn’t mind shadowing Jason Helton or Dennis Hickey on a busy day in NYC with client meetings and similar.

Looking to the Future

Where is SNA Displays and/or the industry headed in the next 10 years?

The industry is headed towards tighter and tighter pixel pitches that will bring LED displays into more interior environments than before. The continued expansion of ‘Special Entertainment Zones’ within metro cities will expand the ‘Times Square’ style LED spectaculars around the nation. CMS and video equipment is all transitioning to Network Based transports and software-defined processors, eliminating a lot of specialized equipment and unifying the infrastructure.

What advice would you give to a prospective SNA Displays employee in your field?

Get your hands on as many types of equipment available to you. Become an expert with that equipment and be the go-to person for questions and advice regarding it.

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