Breen Smith Digital

SNA pixel count icon

Total Pixels

836,400

SNA pixel pitch icon

Pixel Pitch

8 mm

resolution

Resolution

510 X 1,640

SNA sf icon

Square feet

576

SNA Displays Manufactures Rooftop Digital Display for Historic Downtown Atlanta Building

SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree Street NW in downtown Atlanta, Georgia. Orange Barrel Media, a leader in unique outdoor media, procured the new digital-out-of-home (DOOH) display, which overlooks Margaret Mitchell Square at the intersection of Peachtree and Forsyth streets.

The LED display measures 13'4" high by 43' wide and sports a 50-foot convex radius so pedestrian and automobile traffic throughout the intersection can view its content. The digital is across the street from the entrance to the Peachtree Center station for the Metropolitan Atlanta Rapid Transit Authority (MARTA).

The screen was built from SNA Displays’ EMPIRE™ Exterior line of products. Using an 8 mm pixel pitch, the LED display has more than 830,000 pixels (510 x 1,640). The rooftop digital sits just above a waterfall feature interspersed with columns.

Henry Incorporated, based out of Decatur, Georgia, performed installation services for the display.

For more information, see the Breen Smith Digital news release.

EMPIRE Exterior Displays

All products from SNA Displays’ EMPIRE™ Exterior display series are built for outdoor applications. SNA Displays has one of the industry’s widest exterior offerings, including products ranging in pixel pitch from 3.0 mm to 25.0 mm. Applications ideal for EMPIRE Exterior LED display products include commercial and other out-of-home (OOH), corporate-branded building facades, outdoor and semi-outdoor entertainment venues, sports and live-event displays, LED spectaculars and mega-spectacular displays, schools, churches, malls, pole-mounted advertising, billboards, destination locations, and much more.

In addition to a range of pixel densities, display products from our EMPIRE Exterior line are available in assorted panel sizes, various cabinet types, custom corners, and other custom-engineered solutions to fit any application.

About Orange Barrel Media

Orange Barrel Media, founded in 2004, is a leader in unique outdoor media that adds to the character of urban places. They offer services such as permitting, constructing, and managing large-format digital and static displays. Learn more at orangebarrelmedia.com.

About Henry Incorporated

Henry Incorporated is a turnkey, specialty fabricator that helps provides services such as pre-construction and project management, engineering, production, finishing, and installation.

Products

Project Location

140 Peachtree Street NW, Atlanta, GA

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