As part of the roll-out for Nike’s innovative running shoe called the Nike Epic React, Jimmy Kimmel Live performed a competition of sorts on SNA Displays’ newest interactive mega-spectacular LED display project in Los Angeles.
The – ahem – race featured Jimmy Kimmel’s famed security guard, Guillermo, and LA Rams’ all-pro running back Todd Gurley. The two selected avatars and then hopped on a treadmill as a crowd gathered to watch the competitors’ efforts play out virtually on an 18,000-square-foot LED canvas, manufactured by SNA Displays and installed by Yesco.
The cutting-edge LED technology was installed earlier this year at Circa (1200 S. Figueroa) Los Angeles as part of the site’s massive development.
Update: Nike has since removed this video. 🙁