SNA Displays Overhauls Popular Shopping Destination on Vegas Strip

LAS VEGAS—SNA Displays recently completed a major digital signage upgrade to the Miracle Mile Shops, a destination shopping center at the Planet Hollywood resort in Las Vegas. The mile-long venue features a circular floor plan and 170 storefronts for retail, dining, and entertainment.

“The new digital signage network at Miracle Mile Shops is a great example of our capabilities as a multi-platform network provider, especially in the Las Vegas market,” said Doug Fundator, director of sales for casinos and gaming at SNA Displays. “This property has a little of everything – the flashy exterior spectaculars, functional interior LED displays in all kinds of sizes, LCD interactive technology, high-end processing and content management tools, and of course the expertise to tie it all together for consistent, cohesive activations.”

The highlight of the overhaul is a set of 10 mm EMPIRE ™ Exterior LED spectaculars facing the Las Vegas Strip. Combined, the two spectaculars include approximately 19,500 square feet of display canvas and more than 18 million pixels. The two new displays consist of multiple sections along the Planet Hollywood façade, including a 90-degree corner-wrap and tight 19-foot-radius curve to hug the architecture.

Other digital assets installed by SNA Displays include a 38-foot-tall double-sided blade sign at the Harmon Ave entrance, nine indoor BOLD™ Interior LED displays, and 17 LCD kiosks.

The new interior LED screens are wall-mounted and spread throughout the mall, some above entry ways leading to various destinations within the shopping center. They employ 4- and 6-mm pixel pitches and range in size, the two largest at 7’8″ x 34’8″ (585 x 2,640 pixels). Display locations include Lost City, Tunnel of Elements, and Hall of Lamps.

Six of the new walk-up kiosks throughout the property are dedicated to out-of-home advertising and 11 provide interactive directory assistance to shoppers. As part of the extensive digital signage network, SNA Displays ran 35,000 linear feet of fiber. 

“Massive projects like the digital display network at Miracle Mile Shops require intricate planning, custom engineering and fabrication of the display technology, and complex coordination with a multitude of partners and trades,” said Rasool Sayed, senior project manager at SNA Displays. Sayed began managing the digital signage renovation in 2022, recently commissioning the entire network. “With the exterior signage, we have changed the face of the Strip, and I’m quite proud of the team’s work on this massive project.”

For more information and a list of digital display assets, visit SNA Displays’ Miracle Mile Shops case study.

About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.

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