W Hotel Victory Park
Total Pixels
368,640
Pixel Pitch
10 mm
Resolution
960 x 384
Square feet
397
W Hotel Victory Park Façade-Mounted LED Screen
SNA Displays upgraded the exterior of the W Hotel in Victory Park, a destination entertainment and dining hotspot one block from the American Airlines Center in Dallas, with a vertically oriented 10 mm EMPIRE™ Exterior LED video screen.
The large-format LED videoboard is 31'6" tall x 12'7" wide (960 x 348 pixels) and faces the intersection of Museum Way and N. Houston Street. It shows digital-out-of-home (DOOH) advertisements to traffic headed towards the arena.
Owner representative and strategic advisor Sensory Interactive provided technology selection and procurement services on behalf of Asana Partners.
More: Vertically Oriented Videoboard Added to W Hotel in Dallas' Victory Park
Product
Project Location
2440 Victory Park Lane, Dallas, TX