W Hotel Victory Park

SNA pixel count icon

Total Pixels


SNA pixel pitch icon

Pixel Pitch

10 mm

SNA resolution icon


960 x 384

SNA sf icon

Square feet


W Hotel Victory Park Façade-Mounted LED Screen

SNA Displays upgraded the exterior of the W Hotel in Victory Park, a destination entertainment and dining hotspot one block from the American Airlines Center in Dallas, with a vertically oriented 10 mm EMPIRE™ Exterior LED video screen.

The large-format LED videoboard is 31'6" tall x 12'7" wide (960 x 348 pixels) and faces the intersection of Museum Way and N. Houston Street. It shows digital-out-of-home (DOOH) advertisements to traffic headed towards the arena.

Owner representative and strategic advisor Sensory Interactive provided technology selection and procurement services on behalf of Asana Partners.

More: Vertically Oriented Videoboard Added to W Hotel in Dallas' Victory Park


Project Location

2440 Victory Park Lane, Dallas, TX

Scroll to Top