W Boston Hotel

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Total Pixels


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Pixel Pitch

8 mm

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900 x 680

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Square feet


SNA Displays Retrofits W Boston Hotel’s Aging Digital Display with New LED Screen

SNA Displays manufactured and supplied a new EMPIRE™ exterior display product for the W Boston, a trendy hotel located in the middle of a triangle formed by Boston’s Chinatown, Bay Village, and the Boston Commons.

The digital billboard will run content from Orange Barrel Media and its high-traffic location makes it perfect for advertising in downtown Boston.

The W Boston outdoor LED screen employs an 8 mm pixel pitch and is 23'7" tall by 17'10" wide (900 pixels by 680 pixels). The one-sided display extends over the walkway with 612,000 total pixels and a surface area of 422 square feet.

As proven by the W Boston installation, SNA Displays’ LED products are highly adaptable to any building structure, new or old. For example, this project involved designing and building a custom subframe that matches the exact locations of existing knife plate mounts while simultaneously allowing for x-, y-, and z-axis adjustments between cabinets.

This project was a nighttime installation involving the Davis Sign Company and Aldon Electric. It’s also not far from Millennium Place, another digital out-of-home (OOH) collaboration between Orange Barrel Media and SNA Displays.

About Orange Barrel Media

Since its founding in 2004, Orange Barrel Media has been committed to a community-oriented model of media development and is now nationally recognized by cities and real estate owners alike seeking to implement programs that add to the vibrancy and character of urban places. Orange Barrel Media operates iconic urban media displays in 18 of the top US markets, and its ongoing innovations have differentiated Orange Barrel Media as a leader in the Out-of-Home industry. For more information, visit orangebarrelmedia.com.


Project Location

100 Stuart Street, Boston, MA 

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