The Grove in Los Angeles Gets High-Resolution Digital from SNA Displays
Consumer Experience Group oversaw the display technology specifications and procurement process, selecting SNA Displays to manufacture and supply the cutting-edge displays. The Grove is owned by Caruso, one of the largest and most admired privately held real estate companies in the United States. OUTFRONT Media, one of the largest outdoor media companies in the US, operates and schedules content for several digital displays at The Grove.
The most prominent of the two exterior displays is a vertically oriented billboard mounted to the façade of the main parking garage near the property's entrance. It measures approximately 40 feet high and 30 feet wide and is used to engage visitors to the area, displaying content from digital art and onsite promotionals to out-of-home (OOH) advertising.
The project is one of the first outdoor OOH displays featuring a 6 millimeter pixel pitch, meaning the center of each pixel is only 6 mm (0.24") from the center of an adjacent pixel.
At 2,010 pixels high and 1,520 pixels wide, the screen includes 3,055,200 total pixels.
SNA Displays used a spider crane and davit arms anchored to the parking garage to build the display substructure. A custom catwalk was also installed behind the display for access.
Caruso also retrofitted the static theatre marquee at AMC The Grove 14 with a 95-foot-long, curved digital marquee.
The new LED marquee, also made from SNA Displays' EMPIRE™ Exterior outdoor digital display technology, employs an extremely tight 3.9 mm pixel pitch, making it one of the first sub-4-mm exterior LED displays on the West Coast. At 4'1" tall and 95'3" long, the display has a resolution of 320 x 7,424 and includes a total of 2.4 million pixels.
SNA Displays partnered with AD/S for installation and architectural design services, ensuring the updated technology matched the look and feel of the cinema’s existing marquee design.
Combined, The Grove hosts 1,575 square feet and 5.4 million pixels of SNA Displays' LED video product.
About The Grove
Developed by Caruso in 2002, The Grove offers the best mix of retail, restaurants and entertainment in Southern California. Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park-like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. This unique mix has earned The Grove recognition as the heart of the city – a “see and be seen” destination, a neighborhood gem and a community all its own. The Grove’s award-winning design, first-class concierge service and community-like ambiance have garnered numerous awards and recognition throughout the retail industry, including being named the “#1 Shopping Destination in Los Angeles” by TripAdvisor, and ranking #2 of Fortune’s “10 Highest Sales-Generating Shopping Centers” in the country. The Grove also tops Shopping Center Today’s list of top 10 shopping centers in the world based on sales per square foot. For more information, please visit The Grove at www.TheGroveLA.com or Instagram @TheGroveLA.
About Consumer Experience Group
Consumer Experience Group is focused on enhancing the consumer experience by providing clients with the know-how to determine how and what technology to integrate into their projects, including shopping centers, retailers, commercial properties, hotels, theme parks and much more. Learn more at consumerexperiencegroup.com.
AD/S specializes in the design and fabrication of signs, displays, and fixtures. From the gleaming monolith that lights up the night sky to wayfinding signage that guides you through airports, hospitals, and resorts, getting you to your destination, AD/S provides tangible and visual identities for communication through signage. Visit ad-s.com to learn more.
About OUTFRONT Media Inc.
OUTFRONT Media leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go. To learn more, visit outfrontmedia.com.