The Grove
Total Pixels
10.3 Million
Pixel Pitch
3.9 - 8 mm
Display Count
9
Square feet
4,547
The Grove's High-Resolution Digital Signage Network
SNA Displays installed a network of high resolution EMPIRE™ Exterior LED video displays at The Grove, one of the world’s most acclaimed shopping, dining, and lifestyle destinations.
Consumer Experience Group oversaw the display technology specifications and procurement process, selecting SNA Displays to manufacture and supply the cutting-edge LED video displays. The Grove is owned by Caruso, one of the largest and most admired privately held real estate companies in the United States. OUTFRONT Media, one of the biggest domestic outdoor media companies, operates and schedules content for several digital displays at The Grove.
| The Grove Display Summary | |||
|---|---|---|---|
| Display | Pixel Pitch | Size | Resolution |
| Main Entrance | 6 mm | 29'11" x 39'7" | 1,520 x 2,010 |
| AMC The Grove 14 Marquee | 3.9 mm | 4'1" x 95'3" | 320 x 7,424 |
| Gilmore Street Video Board | 6.6 mm | 13'5" x 63' | 612 x 2,880 |
| 3rd Street Video Board | 8 mm | 13'5" x 47'3" | 510 x 1,800 |
| 3rd Street Trio Video Boards (3) | 8 mm | 13'5" x 7'4" | 510 x 280 |
| AMC The Grove 14 Video Boards (2) | 8 mm | 26' x 23'1" | 990 x 880 |
Entrance Billboard
The most prominent display at The Grove is a vertically oriented EMPIRE™ Exterior LED billboard mounted to the façade of the main parking garage near the property's entrance. It measures approximately 40 feet high and 30 feet wide and is used to engage visitors to the area, displaying content from digital art and onsite promotionals to out-of-home (OOH) advertising.
The project is one of the first outdoor OOH displays featuring a 6 millimeter pixel pitch, meaning the center of each pixel is only 6 mm (0.24") from the center of an adjacent pixel.
At 2,010 pixels high and 1,520 pixels wide, the screen processes more than 3 million total pixels.
SNA Displays used a spider crane and davit arms anchored to the parking garage to build the display substructure. A custom catwalk was also installed behind the display for access.
Cinema Marquee
Caruso also retrofitted the static theatre marquee at AMC The Grove 14 with a 95-foot-long, curved digital marquee.
The LED marquee, also made from SNA Displays' EMPIRE™ Exterior LED video display technology, employs an extremely tight 3.9 mm pixel pitch, making it one of the first sub-4-mm exterior LED displays on the West Coast. At 4'1" tall and 95'3" long, the display has a resolution of 320 x 7,424 and includes a total of 2.4 million pixels.
SNA Displays partnered with AD/S for installation and architectural design services, ensuring the updated technology matched the look and feel of the cinema’s existing marquee design.
More: Iconic Marquee at AMC The Grove 14 Retrofitted to Tight-Pitch LED
Third Street
On the south end of The Grove along Third Street are seven EMPIRE™ Exterior LED video displays, including a 63-foot display and a 47-foot display on the façade of the Gap storefront at The Grove’s southwest corner along W 3rd Street. The larger dvLED screen faces west toward S. Gilmore Ln., employs a 6.6-mm pixel pitch, and measures 13'5" x 63' (612 x 2,880 pixels). The other large-format video display is an 8-mm screen facing south toward 3rd Street and measures 13'5" x 47'3" (510 x 1,800).
Further east along 3rd Street is a trio of vertically oriented 8-mm displays measuring 13'5" x 7'4" (510 x 280). Finally, twin 8-mm LED screens are mounted to the back side of AMC The Grove 14. Both measure 26 feet tall by 23 feet wide (990 x 880 pixels) and employ 8-mm pixel pitch.
YESCO provided installation services for all of the displays along Third Street.
Products
Project Location
189 The Grove Drive, Los Angeles, CA