SIXT Atlanta Hartsfield-Jackson

SNA pixel count icon

Total Pixels

5.2 Million

SNA pixel pitch icon

Pixel Pitch

2.5 mm

SNA resolution icon


990 x 5,280

SNA sf icon

Square feet


LED Video Wall at SIXT’s Atlanta Airport Location

International car rental company SIXT upgraded the in-person customer service experience at its Hartsfield-Jackson Atlanta International Airport location with a 43-foot-long BOLD™ Interior LED video wall from SNA Displays. The behind-the-counter LED display is located on the third floor of the airport’s Rental Car Center just outside of the main terminal and spans the entire length of SIXT’s customer service counter.

The 8' x 43' video wall employs a 2.5 mm pixel pitch and processes more than 5 million pixels. Digital Dreams provided installation services.

SNA Displays’ Client Service Group (CSG) manages the SIXT video wall, including proactive alert monitoring, content optimization, and scheduling services. SNA Displays' CSG is built to complement the technical teams of its customers by offering intelligent display-monitoring tools, technology expertise and skillsets, and other specialized services. CSG also offers assistance in working with media brokers, owners, operations, and hardware providers.

SIXT was founded in Munich, Germany in 1912, and started out with a fleet of just three vehicles. As one of the first and most influential international car rental companies in the world - with over 100 years in the business - they have earned a trusted reputation as a global leading car rental provider. Always at the forefront of the industry, they were the first car rental company with a website and the first to accept mobile reservations. Today they are present in over 105 countries with branches in over 2,200 locations.

BOLD™ Interior

SNA Displays' line of BOLD™ Interior LED video display technology features products with a pixel pitch ranging from 2 to 10 mm.  BOLD™ Interior products are ideal for interior applications with an optimal viewing distance of approximately six feet or more, such as corporate lobbies, digital art, behind-the-counter displays, various retail needs, and shopping/entertainment destinations.

All BOLD™ Interior displays employ surface-mount device (SMD) pixel packaging technology, where the diodes in each pixel are packaged together, allowing for crisp, clear imagery and a widened viewing experience. In addition to a range of pixel densities, display products from SNA Displays' BOLD™ Interior line are available in assorted panel sizes, various cabinet types, custom corners, and other custom-engineered solutions to fit any application.


Project Location

220 Rental Car Center Pkwy, College Park, Atlanta, GA