Salesforce Tower London

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Total Pixels

10.8 Million

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Pixel Pitch

1.25 mm, 1.67 mm

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Display Count


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Square feet


Salesforce Tower London

SNA Displays manufactured three BRILLIANT™ interior digital displays for Salesforce Tower London, located on several floors of what is officially called 110 Bishopsgate (formerly Heron Tower), the tallest building in London’s financial district and the third tallest skyscraper in the United Kingdom.

One of these video walls, which uses a 1.25 mm pixel pitch, is in the software company’s Innovation Centre, a cutting-edge space designed to inspire employees to engage with customers in meaningful ways. The display is 5'11" tall by 10'6" wide (1,440 pixels by 2,560 pixels), which makes it 62 square feet and gives it 3.7 million pixels.

The other two LED screens, one in the 37th-floor reception room and the other in the skyscraper’s Ohana room, employ a 1.67 mm pixel pitch. They are 7'5" tall (1,350 pixels) by 13'2" wide (2,400 pixels) and 8'1" (1,485 pixels) by 14'5" (2,640 pixels), respectively. The reception display is 97 square feet and has 3.2 million pixels. The Ohana room display is 117 square feet and has 3.9 million pixels.

Combined, the three displays are 276.5 square feet and have 10.8 million pixels.

Concept Signs installed the direct-view LEDs while Overbury provided general contractor services.

About Overbury

Established over 75 years ago, Overbury is the UK’s leading office fit out and refurbishment specialist. Find out more at

About Concept Signs

The Concept Group is one of Europe’s leading visual communications experts, providing distinctive sign solutions through the use of traditional, bespoke and digital signage. Find out more at


Project Location

110 Bishopsgate, London, England