SNA Displays retrofitted an aging outdoor digital display on the façade of a Rite Aid storefront at the corner of Sunset Blvd. and N Fairfax Ave. in West Hollywood for out-of-home (OOH) firm New Tradition. Located at 7912 Sunset Blvd. a few blocks northeast of Sunset Strip and Santa Monica Blvd., the digital-out-of-home platform is built with 8 mm EMPIRE™ Exterior LED video display technology.
Consumer Experience Group (CEG), a Los Angeles-based consultancy for experiential display projects, oversaw specifications and procurement for the digital display. Signage and fabrication company AD/S removed the old display and installed the new LED screen.
The display is 15'9" tall x 25'9" wide (600 x 980 pixels) and has a 16-foot radius to match the curved façade.