Puente Hills Auto Center
Puente Hills Auto Center Retrofits Digital Advertising Pylon
SNA Displays manufactured a double-sided 16 mm EMPIRE™ Exterior LED display screen for The Puente Hills Auto Center, replaced aging digital signage. The auto center is located in The City of Industry, California, approximately 20 miles from Los Angeles.
The dual-faced outdoor digital pylon is visible from east and westbound lanes of Route 60. It features digital-out-of-home (DOOH) advertising, with a heavy focus on car brands within the auto center such as Maserati, Alfa Romeo, Land Rover, Jaguar, and more.
Electra-Media, Inc. (EMI) oversaw project management details. Blake Sign Company provided sign installation services for the DOOH platform.
Both sides of the LED screen are 19'8" high by 36'9" wide (375 pixels x 700 pixels), processing a total of 525,000 pixels. It is supported by two concrete and steel columns. Below the screen are illuminated tenant cabinets to show individual car dealerships. Above the screen is retrofitted LED channel lettering that replaced neon lettering.