Pala Casino Spa Resort

Pala Casino Spa Resort, a gaming and hotel destination halfway between Los Angeles and San Diego, added an LED video wall to its Luis Rey’s sports bar to provide entertaining content for guests. SNA Displays manufactured the fine-pitch, wall-mounted display from its BRILLIANT™ Interior line of LED display technology.

The casino’s direct-view LED screen employs a 1.56 mm pixel pitch and is approximately 8'10" by 15'9" (1,728 pixels high by 3,072 pixels wide). This gives the display a total of 5.3 million pixels. A narrow pixel pitch display such as this is ideal for applications with very short viewing distances, making the on-screen action come to life for patrons as they relax at the bar.

The project was managed and installed by sign fabricator AD/S.

In addition to casino gaming and hotel lodging, Pala Casino has several concert venues, an RV resort, spa, and multiple dining options on the property.

Gaming and Hospitality

In environments with bright lights, noisy slot machines, whirling roulette tables, and action-happy players, owners and advertisers in the gaming and live-event industries know that it takes cutting-edge digital signage to stand out.

It’s important to grab and hold the attention of players and customers. LED display technology does just that, from exterior screens with dynamic video displays that act as portals for pedestrians or state-of-the-art venues featuring indoor concerts, comedy shows, prize fighting, and other live entertainment.

Many casinos have evolved into multi-purpose destination venues containing not just gaming but also lodging, convention space, five-star restaurants, and live shows. These venues are doubling down on LED technology with crisp, high-resolution digital displays featuring entertainment, digital art, and in-house advertising. Often, these digital centerpieces enhance the mood with casino-themed content to engage guests and keep them fully immersed in the gaming experience.

Other uses include showing live sports and other entertainment videos for guests at bars and lounges and video sportsbooks. The possibilities are endless.

About AD/S

AD/S specializes in the design and fabrication of signs, displays, and fixtures. From the gleaming monolith that lights up the night sky to wayfinding signage that guides you through airports, hospitals, and resorts, getting you to your destination, AD/S provides tangible and visual identities for communication through signage. Learn more at ad-s.com.