National Retail Federation

SNA Displays built a BRILLIANT™ Interior LED video wall for the production studio of National Retail Federation’s headquarters. Based in Washington, D.C., NRF is the world’s largest retail trade association and a leading advocacy group for the retail industry.

Built for broadcast-quality recorded video and live streams, NRF’s compact production studio enables its team to create polished, professional content that extends the organization’s retail advocacy capabilities. The studio includes three cameras for shots at multiple angles and a high-end production desk built for efficient shot management and streamlined post-production.

The high-resolution LED video technology provides a dynamic and versatile visual backdrop that can be tailored to a wide range of production objectives, increasing the flexibility of the recording environment and acting as a visual centerpiece for the organization’s internal and external communications strategy. The dvLED employs a 1.2 mm pixel pitch and measures approximately 6’8” tall x 11’10” wide (1,620 x 2,880 pixels), processing nearly 4.7 million pixels.

Technology solutions provider Design & Integration (DI) led and managed the installation of the studio’s AV systems. Phase Shift provided AV design consultation services. For a more detailed description of the hardware powering the National Retail Federation’s production studio, visit DI’s case study.